Messukeskus

The economic impact of Messukeskus Helsinki melted by 80 per cent, pandemic damage radiates over the business life of the entire Helsinki Metropolitan Area

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The economic impact of Messukeskus Helsinki, Expo and Convention Centre on the surrounding business community shrank by 80 per cent when operations had to be completely shut down in the first pandemic year 2020. As a result, restaurants, hotels, taxis and other businesses in the Helsinki Metropolitan Area lost a revenue stream of almost EUR 300 million.

The doors of Messukeskus were closed more than a year ago, and since then it has only been possible to continue operations on a small scale.
The doors of Messukeskus were closed more than a year ago, and since then it has only been possible to continue operations on a small scale.

The economic impact of Messukeskus on the Helsinki Metropolitan Area in 2019 was a record EUR 357 million and the employment impact was 4,850 person-years. In 2020, the corresponding figures were only EUR 66 million and 900 person-years.

The direct impact on income and employment for the surrounding economy shrank by as much as 80 per cent as the pandemic paralysed the organisation of trade fairs and congresses, which are based on face-to-face encounters. Calculated in euros, the loss of income stream is EUR 291 million.

The figures are based on the income and employment statement made by Taloustutkimus Oy. Market research company Taloustutkimus examined money spent and the overall impact on employment by companies and visitors at trade fairs, congresses and other events.

Under normal circumstances, Messukeskus employs and generates significant income for the entire Helsinki Metropolitan Area. Major trade fairs and international congresses fill hotels and restaurants and are a major boost to other services in the Helsinki Metropolitan Area.

-Our main concern right now is the completely inadequate support of society for companies that are large and big employers in the travel-and event industry, such as Messukeskus. This weakens Finland’s position as an investment target and has a negative effect on the competitiveness of companies operating in Finland, when after the Covid-19 pandemic, the international business and private travel will gain momentum again, says Anni Vepsäläinen, Managing Director of Messukeskus.

The doors of Messukeskus were closed more than a year ago, and since then it has only been possible to continue operations on a small scale. The turnover decreased by two-thirds in 2020, and the total number of visitors was one-third of the number in previous years. As a result of the pandemic, Messukeskus has adapted its operations in many ways, sought alternative uses for its facilities and built a bridge over the crisis by strengthening its virtual and hybrid business.

The results of Messukeskus are part of a broader study done by Taloustutkimus Oy commissioned by The Association of Trade Fair and Event Organisers in Finland.

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Contacts

Messukeskus Helsinki, Managing Director Anni Vepsäläinen, tel. +358 40 040 0074, anni.vepsalainen@messukeskus.com, Marketing and Communications Director Maria Mroue, tel. +358 50 393 4974, maria.mroue@messukeskus.com

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The doors of Messukeskus were closed more than a year ago, and since then it has only been possible to continue operations on a small scale.
The doors of Messukeskus were closed more than a year ago, and since then it has only been possible to continue operations on a small scale.
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About Messukeskus

Messukeskus
Messukeskus
Messuaukio 1
00520 HELSINKI

+358 40 450 3250http://www.messukeskus.com

Messukeskus on ihmisläheinen media ja turvallisuudestaan palkittu tapahtumatalo, joka luo kasvua aitojen kohtaamisten kautta. Suomen suurin tapahtumajärjestäjä tuottaa laadukkaita tapahtumia sekä vuokraa tilojaan ja palvelujaan live-, hybridi- ja virtuaalitapahtumien areenaksi. Messukeskuksen tapahtumissa vieraili vuonna 2019 1,1 miljoonaa vierasta. | Messukeskus – sata vuotta tapahtumien keskipisteessä | www.messukeskus.com | #messukeskus | twitter.com/messukeskus 

Messukeskus Helsinki, Expo and Convention Centre, creates growth through encounters. We are the largest event organiser in Finland producing or hosting 50 exhibitions and one thousand meetings and congresses with 1,1 million visitors annually. We provide a perfect venue with 7 adaptable halls, 40 conference spaces, the 4,400-seater Amfi Hall auditorium, 21 restaurants, a fully renewed event hotel, and all event services, including live, virtual and hybrid events. | Messukeskus – A century in the centre of events | www.messukeskus.com | #messukeskus 

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