The Good Holiday Spirit campaign exceeded its target and gave away more food vouchers than planned

Share

Finns have again shown their solidarity in times of difficulty. The Good Holiday Spirit collection, which is organised to help low-income families in Finland, exceeded its fundraising target. Thanks to the generous donations, Finnish Red Cross and Mannerheim League of Child Welfare were able to give away 4,000 more food vouchers than was originally planned.

Photo: Finnish Red Cross / Kristiina Hemminki
Photo: Finnish Red Cross / Kristiina Hemminki

“Because of the coronavirus pandemic, this year’s Good Holiday Spirit collection took place in exceptional circumstances. This is why we are extremely pleased to receive more donations than we knew to expect, and we were able to give away many more food vouchers than was planned,” says Milla Kallionmaa, Secretary General of the Mannerheim League for Child Welfare.

The initial goal for the Good Holiday Spirit collection was to give away 21,000 food vouchers to families who have found themselves in financial difficulties. Eventually, as many as 25,000 vouchers were sent out.

“The coronavirus crisis has increased the number of families in need. We are delighted that we have been able to bring some Christmas spirit to so many families. The recipients of the vouchers have said their topmost feelings on receiving the gift were joy and gratitude. That is precisely what we organisers also feel, having exceeded the fundraising target so substantially,” says Kristiina Kumpula, Secretary General of the Finnish Red Cross.

Every donation counts

The donations to the campaign came from thousands of private individuals and hundreds of businesses.

“We want to thank everyone who donated to the Good Holiday Spirit campaign. Every donation counts and brings relief to families facing difficulties at this time,” Kalliomaa says.

The Good Holiday Spirit fundraising campaign was launched on 19 November and it ends on Christmas Eve. The Mannerheim League for Child Welfare and the Finnish Red Cross organised the collection in collaboration with YLE for the 24th time. The campaign was generously supported by Lidl, S Group and Kesko. The proceeds of the collection were distributed as EUR 50 food vouchers for low-income families in Finland.

Further information
Eveliina Kutila, Communications Manager, eveliina.kutila(a)mll.fi, tel. +358 (0)40 580 2393
Arja-Liisa Mauno, Organisational Manager, arja-liisa.mauno(a)mll.fi, tel. +358 (0)40 584 5176
Maaret Alaranta, social welfare coordinator, maaret.alaranta(a)redcross.fi, tel. +358 (0)40 358 3257 

Keywords

Images

Photo: Finnish Red Cross / Kristiina Hemminki
Photo: Finnish Red Cross / Kristiina Hemminki
Download

About Mannerheimin Lastensuojeluliitto

Mannerheimin Lastensuojeluliitto
Mannerheimin Lastensuojeluliitto
Toinen linja 17
00530 Helsinki

075 32451http://www.mll.fi

The Good Holiday Spirit collection is organised to help low income families in Finland. The proceeds of the campaign are used for bringing joy and relief to families in need by giving away grocery gift cards. The first Good Holiday Spirit campaign was organised in 1997. The campaign is organised by the Mannerheim League for Child Welfare and the Finnish Red Cross in partnership with YLE. The campaign is generously supported by Kesko, S Group and Lidl. hyvajoulumieli.fi

Subscribe to releases from Mannerheimin Lastensuojeluliitto

Subscribe to all the latest releases from Mannerheimin Lastensuojeluliitto by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Mannerheimin Lastensuojeluliitto

The coronavirus crisis has hit household finances – the traditional Good Holiday Spirit campaign helps families buy food for Christmas16.11.2020 07:00:00 EETPress release

The Good Holiday Spirit campaign has again been launched to help low income families in Finland. Grocery gift cards will bring joy to families in financial difficulties. The coronavirus crisis has increased the number of these families this year. The campaign starts on 19 November and donations can be made until Christmas Eve.

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom