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Tokyo Saikai and Vaarnii to be featured at pop-up stands at Habitare

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The Finnish company Vaarnii and the Japanese company Tokyo Saikai have been selected to present at pop-up stands at this autumn’s Habitare. This will be the fourth time that the pop-up concept has been a feature at the event. Habitare will be held at Messukeskus in Helsinki from 15 to 19 September 2021.

The autumn’s Habitare event will feature two pop-up stands: one by the Finnish furniture company Vaarnii, launched in the spring of 2021, and another by Tokyo Saikai, the Japanese tableware manufacturer.

The design of the furniture manufacturer Vaarnii is strongly based on Finnish tradition and a vernacular style. This is reflected in the name of the company, which merges the Finnish words for ‘dowel’ (‘vaarna’) and ash tree (‘saarni’). Vaarnii products are made in Finland, from Finnish materials, and they are designed to a high standard to stand the test of time. The entire supply chain, including the company website, is transparent.

“As a new company, it is of primary importance to us that people can see and try out our products. Our products are quite challenging to photograph, as the scale of the pieces and the feel of the oil-waxed surfaces are not really conveyed by the images. It will, therefore, be very interesting to hear feedback from those actively following the industry about what the products really look like. We feel that Habitare gives us a great opportunity to share our story with a large number of viewers simultaneously”, says the Vaarnii founder and CEO Antti Hirvonen.

Tokyo Saikai has its roots in the Japanese porcelain city of Hasami. The company specialises in the design of timeless and durable consumer ceramics. Tokyo Saikai employs several international designers. One of them is the Finnish designer Maija Puoskari. The Nuppu tableware collection designed by Puoskari is one of the product lines on sale at Tokyo Saikai’s pop-up stand at Habitare. Tokyo Saikai’s product philosophy is based on enhancing people’s quality of life, local manufacture, and durable design.

“During this pandemic, our focus has shifted much closer to home. This change in perspective has brought an opportunity to think more deeply about our way of living and the elements that have produced enduring, quality design. I’m expecting that Habitare will give us the opportunity to introduce our brands to Finnish customers and share our futuristic visions through our products”, says Ayaka Tamaki from Tokyo Saikai.

“In recent years, there has been a new-found appreciation of all things local. The importance and support of local production interests people across generations. In addition to food and services, the local and ethical manufacture of consumer products has also become an important value. However, there is still a long way to go before we can guarantee employment in traditional sectors and, in particular, in small localities. This demands modern companies like Vaarnii and Tokyo Saikai, whose products have a design idiom that resonates widely and whose values rely heavily on local roots and durable design. It is not an easy balance, but the aim is laudable. The loss of traditional skills and knowledge is a global threat that we, as consumers, can influence through our actions. At Habitare, we are really happy that, in September, our visitors will get an opportunity to explore these two, as yet quite unknown companies and their great products”, says the Habitare programme director, Laura Sarvilinna.

Habitare’s pop-up stands have been a feature at the event since 2017. The companies featured previously are MUJI, Minä Perhonen, and Alessi.

More information: Taira Sjöblom-Tallus, Messukeskus, tel. +358 50 385 5482, taira.sjoblom-tallus@messukeskus.com

Habitare

Habitare, the largest furniture, design and interior decoration event in Finland, will be held at Messukeskus in Helsinki, from 15 to 19 September 2021. Habitare offers experiences and ideas on interior decoration, and on the functioning and look of homes and other spaces. Habitare highlights the ideas and works by a new generation of designers, and sparks discussion. The International Friend of Habitare in 2021 is Joseph Grima. www.habitare.fi | @HabitareFair | www.facebook.com/habitare | #habitare2021

About Messukeskus

Messukeskus
Messukeskus
Messuaukio 1
00520 HELSINKI

+358 40 450 3250http://www.messukeskus.com

Messukeskus on ihmisläheinen media ja turvallisuudestaan palkittu tapahtumatalo, joka luo kasvua aitojen kohtaamisten kautta. Suomen suurin tapahtumajärjestäjä tuottaa laadukkaita tapahtumia sekä vuokraa tilojaan ja palvelujaan live-, hybridi- ja virtuaalitapahtumien areenaksi. Messukeskuksen tapahtumissa vieraili vuonna 2019 1,1 miljoonaa vierasta. | Messukeskus – sata vuotta tapahtumien keskipisteessä | www.messukeskus.com | #messukeskus | twitter.com/messukeskus 

Messukeskus Helsinki, Expo and Convention Centre, creates growth through encounters. We are the largest event organiser in Finland producing or hosting 50 exhibitions and one thousand meetings and congresses with 1,1 million visitors annually. We provide a perfect venue with 7 adaptable halls, 40 conference spaces, the 4,400-seater Amfi Hall auditorium, 21 restaurants, a fully renewed event hotel, and all event services, including live, virtual and hybrid events. | Messukeskus – A century in the centre of events | www.messukeskus.com | #messukeskus 

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