Triton Digital Partners With Frequency To Empower Podcasters and Streaming Audio Publishers With Enhanced Creative Capabilities
9.9.2019 16:00:00 EEST | Business Wire | Press release
Triton Digital ®, the global technology and services leader to the digital audio and podcast industry, announced today that it has partnered with Frequency ® , digital audio’s first Creative Management Platform, to enable digital audio publishers with next-generation tools to produce, manage, and deliver ad creative. Frequency’s Creative Management Platform (CMP) is complementary to Triton’s Tap Ad Server and a2x® marketplace.
Integrating Frequency’s Creative Management Platform with the Triton stack greatly enhances the publishers’ ad product offering to advertisers and enables streamlined ad operations. With tools that support the full lifecycle of an ad from production to delivery, Frequency makes it easier for Triton’s publishers to create and deliver ads at scale.
Frequency also leverages data to build personalized audio ads, control ad distribution, and deliver ads based on performance. These capabilities enable publishers to make real-time decisions down to the end creative to proactively improve the listening experience for their target audiences.
“We are thrilled to partner with Triton Digital, one of the cornerstone technology providers for digital audio,” said Pete Jimison, CEO at Frequency. “We are proud that through this partnership, we can quickly deploy our solutions to the ecosystem, greatly improving audio advertising for publishers, advertisers and listeners.”
“Frequency is writing the next chapter for audio advertising, where the combination of data and creative drives the ad experience,” said John Rosso, President, Market Development at Triton Digital. “In addition, Frequency’s unique digital audio creative management platform will greatly simplify workflows on both the buy and sell side.”
Frequency will be joining Triton Digital at DMEXCO in Cologne, Germany, September 11th & 12th. If you are attending, please stop by booth E-041 located in Hall 6.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
About Frequency
Frequency® is digital audio’s first Creative Management Platform (CMP) that offers publishers and advertisers greater control over the creative lifecycle for audio ads. From ad production to ad delivery and measurement, Frequency provides the tools to make ad operations more efficient and audio ads more effective. Frequency combines data and creative to enable personalization of audio ads and empower advertisers with intelligence to make smarter decisions with ad creative and audience targeting. For more information, visit www.frequencyads.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190909005575/en/
Contact information
For Information, Press Only:
Brittany O’Connor
Triton Digital
+514 448 4037
Brittany.Oconnor@tritondigital.com
Jackie Lisk
Frequency
marketing@frequencyads.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
IFF Launches PureStrong™, a Probiotic Made Specifically for Dogs2.4.2026 15:15:00 EEST | Press release
IFF (NYSE: IFF)—a global leader in flavors, fragrances, food ingredients and health & biosciences—is introducing PureStrong™, a new probiotic developed exclusively for canine digestive health. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260401736960/en/ IFF introduces PureStrong™, a probiotic made specifically for dogs. Today, many people consider their pet dogs part of the family. This shift is fueling rapid growth in the $3.2 billion U.S. pet supplement market. With nearly half of U.S. pet owners having purchased or considering probiotics for their dogs, PureStrong™ sets a new standard: pet‑first science built specifically for canine biology. “PureStrong™ is sourced directly from the microbiome of healthy canines and designed to support how dogs actually live—how they eat, travel, age and adapt to change,” said Allyson Fish, senior vice president of health sciences for IFF. “That’s how IFF leads pet wellness: science-dr
Adtran extends 400G to the edge with new Terabit routing solution2.4.2026 15:00:00 EEST | Press release
Adtran today extended its edge routing portfolio with new Terabit-class edge routers, featuring 400Gbit/s interfaces. These new devices give operators a practical, cost-effective way to scale capacity at the network edge without adding space, power or operational burden. Supported by a unified software foundation that simplifies deployment and operations across the portfolio, the solutions provide a consistent, future-ready environment for edge growth. With 100Gbit/s interfaces now widely deployed across fiber access, aggregation and mobile backhaul, operators need higher-capacity edge options that reduce cost, complexity and inventory sprawl. Unlike traditional monolithic platforms, Adtran’s new Terabit-scale edge solution with 400Gbit/s interfaces combines compact, energy-efficient, cabinet-ready designs with optional optical integration for even greater levels of scale and signal amplification. This press release features multimedia. View the full release here: https://www.businessw
Visa Defines the Next Era of Commerce: When AI Becomes the Customer2.4.2026 15:00:00 EEST | Press release
A majority of business leaders are preparing for a world where artificial intelligence doesn’t just assist commerce, it participates in it. New research from Visa (NYSE:V) underscores how quickly that shift is gaining momentum. The Visa Business-to-AI (B2AI) Report, conducted in conjunction with Morning Consult, highlights how AI is already influencing demand. Nearly 40% of Americans have made a purchase they normally would not have considered as a result of using an AI agent or tool. This is an early indication that intelligent systems are beginning to shape how people discover and decide what to buy. The new report also reveals that 53% of U.S. businesses in the survey would allow AI agents to negotiate prices or terms directly with other AI agents on their behalf, signaling that AI-to-AI commerce is poised to scale. At the same time, 71% of businesses say they are willing to optimize products, offers and experiences specifically for AI agents, while 77% are already using or piloting
Traxys Group Completes Acquisition of Carbomax AB Through the Purchase of 100% of Comax22.4.2026 13:01:00 EEST | Press release
Traxys S.à.r.l., a global trader and merchant in the metals and natural resources sectors, is pleased to announce that the previously announced acquisition of Comax2 AB - the holding company of Carbomax AB - from Investment Aktiebolaget Spiltan and the other shareholders of Comax2 AB has successfully closed. Traxys Group has now acquired 100% of the interests in Comax2 AB, making Carbomax AB a wholly owned subsidiary of Traxys Group. All required Swedish regulatory clearances including foreign direct investment and antitrust approvals have been obtained allowing the parties to finalize the transaction. Carbomax AB is a leading Swedish trading house and industrial operator specializing in ferroalloys, carbon products and briquettes. Through this acquisition, Traxys strengthens its presence in the Scandinavian market and reinforces its commitment to advancing sustainable steel production in the region. The combination of Traxys and Carbomax creates significant commercial, operational and
Reply Signs Strategic Collaboration Agreement with AWS to Accelerate AI-Driven Cloud Transformation2.4.2026 11:00:00 EEST | Press release
Reply [EXM, STAR: REY] announced today that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to accelerate the adoption of cloud and artificial intelligence solutions across key international markets. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260402597802/en/ This strategic collaboration agreement further reinforces Reply’s commitment to enable organizations across industries to harness the full potential of cloud and artificial intelligence technologies. At the core of the SCA is a strong focus on Artificial Intelligence and Generative AI. Leveraging the deep expertise of its specialized companies - Comsysto Reply, Data Reply, Sense Reply, and Storm Reply - Reply supports organizations in designing and deploying enterprise-grade GenAI solutions, including agentic AI systems for autonomous workflows, domain-specialized models for vertical industries, and governance frameworks aligne
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom