UserTesting Introduces New Test Templates for Companies Looking to Meet the Growing Demand for Sustainable Products, Services, and Experiences
UserTesting (NYSE: USER), a leader in video-based human insight, today announced new test templates for the UserTesting® Human Insight Platform that enable companies focused on or interested in sustainability to obtain rapid feedback from their target audiences via customizable, out-of-the-box test plan templates. As consumers become more focused on sustainable culture and products, companies are working to meet those demands to stay competitive. For companies new to sustainability or those founded on environmentally conscious offerings, UserTesting’s new test templates help provide a full picture of their customers’ needs and expectations so they can deliver best-in-class eco-conscious products, brands, or experiences.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220421005314/en/
According to a McKinsey report, sustainable marketed products have been growing five to six times faster than non-sustainable products. Additionally, 85 percent of consumers have become “greener” in their purchases over the past five years according to research by Simon-Kucher & Partners, a global strategy and pricing consultancy. Those companies that focus on customer perspectives and expectations related to sustainability and deliver on those needs will have a distinct advantage over those that don’t.
The UserTesting sustainability templates help organizations quickly discover the key insights that matter so teams can focus on developing the environmentally-friendly products and services that customers want and expect. This template bundle includes pre-built test plans for:
- Understanding how and why consumers purchase and use sustainable goods and services to inform forward-looking strategies;
- Learning about evolving customer needs and expectations to drive current or future products and services;
- Improving clarity and efficacy of messaging and positioning around sustainability and environmental programs.
The latest templates feature pre-built sample questions that organizations can use as-is or customize to fit their exact testing requirements. Organizations can leverage these templates to capture perspectives from UserTesting’s first-party, opt-in network of contributors or directly from their own networks.
“Sustainability is a growing force around the globe. The World Economic Forum forecasts that nature-positive solutions will create $10 trillion in business opportunity and millions of new jobs,” said Janelle Estes, Chief Insights Officer of UserTesting. “Offering environmentally-friendly products and services is no longer a niche business; it has quickly become the new normal of doing business. UserTesting can help brands understand the changing needs of their customers to ensure they are meeting their demands.”
The new sustainability templates add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting reduces guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,300 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, California. To learn more, visit www.usertesting.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Technology Innovation Institute Launches Pioneering Research Facility in Abu Dhabi for Key Industries in the Region24.5.2022 09:00:00 EEST | Press release
Technology Innovation Institute (TII), the applied research pillar of Abu Dhabi’s Advanced Technology Research Council (ATRC), today announced that its Directed Energy Research Center (DERC) has launched a state-of-the-art facility in Tawazun Industrial Park (TIP), a regional hub for strategic businesses in the safety and security sector offering world-class business infrastructure. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220523005302/en/ TII's DERC Launches New Labs (Photo: AETOSWire) The facility comprises seven distinct workshops and five specialized laboratories. Each caters to a specific research domain from mechanical and electronics workshops, prototype test area, coil winding, armature filling, dielectric testing, and acoustic prototyping lab. The laboratories are Pulse Power Lab, Semi-Anechoic Chamber, Tempest Chamber, Acoustic Lab, and Laser Development Lab. The facility hosts three mobile research laborator
IPI Partners to Acquire Swiss Data Center Leader Safe Host24.5.2022 09:00:00 EEST | Press release
IPI Partners, LLC ("IPI"), a global investment firm that specializes in investing in critical digital infrastructure assets, today announced it has agreed to acquire a majority stake in Safe Host SA (“Safe Host”), a Switzerland-based data center owner and operator, from the founders, management, and funds managed by StepStone Real Estate (“SRE”), the real estate arm of global private markets investment firm StepStone Group Inc. (Nasdaq: STEP). Financial terms of the transaction were not disclosed. Founded in 2000, Safe Host is a leader in the Swiss data center market with an attractive portfolio of top-tier assets and relationships with leading hyperscale and enterprise clients. Safe Host operates four data centers in Geneva, Zurich, and Avenches, Switzerland and has additional land holdings in top European markets that offer meaningful growth potential. Following the closing of the acquisition, Safe Host will operate under the STACK Infrastructure brand, which is sponsored by IPI and
monday.com Expands Into New London Office as EMEA Presence Grows24.5.2022 09:00:00 EEST | Press release
monday.com (NASDAQ: MNDY), a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work, has opened a new, larger office in London as it continues to expand in the UK and globally. As monday.com’s European headquarters, the new office can hold up to 150 people and is located in Fitzrovia, one of the main epicentres of London’s bustling tech scene. This new premises comes soon after the launch of monday.com’s first UK office, which had only opened in November 2021. The company has scaled significantly in the past five months, prompting the move to a bigger space much sooner than initially anticipated: not only did monday.com double its headcount last year, the company is planning to have more than 100 employees in the UK by the end of 2022, and is currently hiring for open roles across IT, consulting, marketing, and partnerships and alliances. monday.com has also chosen the London office as the first
In the Digital Age, Thales and triPica Support Mobile Operators in Their Digital Transformation24.5.2022 09:00:00 EEST | Press release
With one in every two people in the world connecting to the Internet exclusively via their smartphone, many mobile operators are looking to digitalize access to their services in order to better meet their customers’ needs. Thales, a leader in digital security, and triPica, creator of business support systems and user paths, have developed a mobile application that enables operators to provide their customers with an optimized and secure experience, facilitating, among other things, the management of their account in real time. Bouygues Telecom recently adopted this innovative and flexible solution when it launched its fully digital and responsible offer called ‘source’. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220523005003/en/ (Photo: Thales) Security and optimization of the customer journey are at the heart of the challenges of digital transformation. That’s why Thales has teamed up with triPica to bring the best of
Kominfo Partners with 10x1000 Tech for Inclusion to Bring “Flex” Fintech Foundation Program to Indonesia24.5.2022 08:31:00 EEST | Press release
The Ministry of Communication and Informatics (“Kominfo”) today announced its partnership with fintech training platform 10x1000 Tech for Inclusion (“10x1000”) to recruit local talents to enroll in 10x1000’s “Flex” Fintech Foundation Program. This partnership forms part of Kominfo’s Digital Entrepreneurship Academy (“DEA”) program, which aims to prepare and nurture talents to accelerate digital transformation in the field of entrepreneurship and to improve the digital economy, with a target of 60,000 people being trained in 2022. “The Ministry of Communication and Informatics appreciates the collaboration with 10x1000 to carry out digital entrepreneurship training through the DEA program. The results of the program are expected to improve the quality of Micro, Small and Medium Enterprises (MSMEs) and promote the digital economy in Indonesia,” said Hary Budiarto, Head of HR & Research Agency, Ministry of Communication and Informatics (Kominfo). With the vision to train 1,000 emerging ta
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom