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What is work like in the digital world? DNA will start cooperation with Plan to promote digital inclusion for immigrant youth

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DNA and the children's rights organisation Plan International Finland will start promoting digital inclusion and diversity in their new joint project. DNA’s main objectives for the cooperation include increasing diversity in its own operations and providing young people with an immigrant background the opportunity to explore the ICT sector as a workplace.

DNA and the children's rights organisation Plan International Finland will start promoting digital inclusion and diversity in their new joint project. Photo: Plan International Finland
DNA and the children's rights organisation Plan International Finland will start promoting digital inclusion and diversity in their new joint project. Photo: Plan International Finland

DNA has previously aimed digital inclusion-related support at children and seniors, among others, so expanding the work to immigrants was an easy choice.

Exploring the ICT sector and diversity

During the project organised by Plan and DNA, young people aged 16 to 20 will get to know DNA, and they are offered job search advice and work experience in the ICT sector. At the same time, DNA employees increase their knowledge and understanding of diverse work communities, for example, through internal events and opportunities to provide personal mentoring for young people.

“There will be many inspiring initiatives, For example, DNA will host internal events and information sessions on diversity. In addition, DNA employees can volunteer to participate in CV workshops for young immigrants, and young people get to observe the working days of DNA employees. In general, we also want to share with all young immigrants tips based on our experience,” says Tuuli Nummelin, DNA's Sustainability Manager.

The purpose of the project is to close the digital divide

DNA has previously aimed digital inclusion-related support at children and seniors, among others, so expanding the work to immigrants was an easy choice.

“Because of their age, digital skills and background, young immigrants are on the other side of the digital divide, which means that they are at risk of being deprived of the benefits of digitalisation and the working life skills required by it. For example, it was bewildering to hear that many young people do not even have a computer or software which they could use to apply for jobs – let alone information on how and where to apply for jobs in Finland,” Nummelin adds.

Plan is an excellent partner for DNA in diversity cooperation, as the organisation has already worked with young immigrants for more than ten years.

“We have cooperated with numerous employers over the years and have been delighted to see the great insights created through cooperation with young people. We look forward to hearing what kind of lessons DNA employees will learn through the project,” says Päivi Korpela, the Corporate Partnership Lead at Plan International Finland.

The partnership agreement between DNA and Plan International will continue until the end of 2022. The project carried out by DNA and Plan is funded by Telenor Foundation. Telenor Foundation is a fund established by DNA's parent company Telenor, and its purpose is to fund solutions for important social challenges.

Further information for the media:

Tuuli Nummelin, Sustainability Manager, DNA Plc., tel. +358 (0)44 044 6000, tuuli.nummelin@dna.fi

Päivi Korpela, Corporate Partnership Lead, Plan International Finland, tel. + 358 (0)40 708 0449, paivi.korpela@plan.fi

DNA Corporate Communications, tel. +358 (0)44 044 8000, communications@dna.fi

Read more about DNA's diversity goals: https://corporate.dna.fi/corporate-responsibility/great-place-to-work/one-of-a-kind

Plan International is an independent development and humanitarian organisation that advances children’s rights and equality for girls. We strive for a just world, working together with children, young people, our supporters and partners. Plan has been operating in Finland since 1998. Plan International was founded in 1937. Plan International works in over 70 countries.

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DNA and the children's rights organisation Plan International Finland will start promoting digital inclusion and diversity in their new joint project. Photo: Plan International Finland
DNA and the children's rights organisation Plan International Finland will start promoting digital inclusion and diversity in their new joint project. Photo: Plan International Finland
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DNA is one of the leading telecommunications companies in Finland. We want to make our customers' daily lives less complicated. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. DNA's customers are continuously among the world mobile data usage leaders. DNA has about 3.6 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2020, our total revenue was EUR 934 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Twitter @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.

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