DNA's new documentary series investigates the future of work

DNA's five-part documentary series Tulevaisuuden ammattilaiset (“Tomorrow's professionals”) looks at the future of work. Finnish experts from various fields open up viewpoints on the changes brought about by digitalisation. The documents feature Saku Tuominen, Aleksi Neuvonen, Risto Linturi, Tuuli Kaskinen and Kristiina Kumpulainen among others.

“We wanted to create an impressive and exciting series about the revolution of work. Digitalisation is changing our business environment and creating new business opportunities. We wanted to boldly seize this theme because our corporate clients are also thinking about this,” says Paula Miettinen, Director, Corporate Marketing at DNA.

The episodes can be viewed from 4 March onwards at www.dna.fi/uusityo. The English versions will be available next week at www.dna.fi/future All five episodes will be released in the spring.

“The first episode looks at how smart cities of the future work. How is digitalisation affecting the way we live, work and relax?” says Paula Miettinen.

The following episodes will look at future health care, learning, distribution channels and services.

Further information for the media:

Paula Miettinen, Director, Corporate Marketing at DNA Ltd, tel. +358 44 044 1500, paula.miettinen@dna.fi 

DNA Corporate Communications, tel. +358 44 044 8000, viestinta@dna.fi