DNA introduces pay-TV packages until now available via cable also to the terrestrial network

On Thursday 18 August, new DNA Welho TV channel packages for the terrestrial network will become available to customers. In connection with the launch, DNA offers a free, two-week introductory period during which most of the new channels can be viewed freely within the coverage area of the terrestrial network.  

With its versatile DNA Welho channel offering, DNA is now launching pay-TV services for the terrestrial network. DNA's channel offering for the terrestrial network includes both standard and high definition channels. In addition, DNA's offering includes the Mix HD package, which can be freely tailored to include eight channels of the customer's choice. 

Currently, DNA's channel offering for the terrestrial network includes, for example, the extensive Nelonen family of channels, and from 1 September onwards, the Canal+ channel selection. DNA is also in negotiations on the free and unscrambled transmission of the YLE HD channel in DNA's terrestrial network. YLE HD is already available via DNA's cable network. 

-  ‘Our goal is to provide truly high-quality services for both the cable and the terrestrial network, and we are extremely pleased with the terrestrial network pay-TV offering launched today. Key components of high quality include subtitles in Finnish, Finnish programmes, and HDTV picture quality', says Pekka Väisänen , Vice President, Consumer Business at DNA. 

In the autumn, once licensing decisions enhancing the use of the VHF-A and -B multiplexes are finalised, more pay-TV channels will be added to DNA's offering. 

Two weeks of free viewing

From 18 to 31 of August 2011, DNA celebrates the launch of its pay-TV services for the terrestrial network by opening a large selection of channels for free viewing. No separate viewing card is required.

The network expands

The construction of DNA's terrestrial network is moving ahead as planned. The coverage of the network, transmitting in three multiplexes, is currently approximately 50% of the population. By the end of the year, the network will be expanded to cover over 85% of all Finns. 

The terrestrial network is built into DNA's mobile communications masts: this implementation is unique, and has been nominated for the international IBC Innovation Award 2011. 

DNA's HDTV channel offering for both cable and terrestrial networks is the most extensive in Finland. A total of 149 channels are available via cable, and the offering of 22 HDTV channels is the largest available in Finland. DNA also provides HD terminal equipment for cable and terrestrial networks, and, when needed, aiming and installation services for antennas.

For further information, please contact:

Pekka Väisänen, Vice President, Consumer Business, DNA Ltd, tel. +358 (0)44 0400 168, pekka.vaisanen@dna.fi
DNA Corporate Communications, at tel. +358 (0)44 044 8000, viestinta@dna.fi

Free unscrambled channels in DNA's terrestrial network from 18 to 31 August 2011:

Animal Planet HD
Discovery Channel
Eurosport
MTV LIVE HD
Nelonen Kino
Nelonen Maailma
Nelonen Perhe
Nelonen Pro 1 HD
Nelonen Pro 2 HD
Showtime
TNT7 HD
URHOtv

The channels can be viewed in households within the network's coverage with a functioning VHF antenna aimed at a DNA transmitter and a DVB-T2 Antenna Ready HD receiver. During the free viewing period no viewing card is required to view these channels. 

DNA terrestrial network channels from 18 August onwards:  

HDTV channels:
Animal Planet HD
MTV LIVE HD
Nelonen Pro 1 HD
Nelonen Pro 2 HD
TNT7 HD

Standard resolution channels:
Discovery Channel
Eurosport
Nelonen Maailma
Nelonen Perhe
Nelonen Kino
Showtime
URHOtv

DNA's pay-TV packages for the terrestrial network from 18 August onwards:

DNA Welho TV Antenni S                            9,90 e/month
DNA Welho TV Antenni M                           19,90 e/month
DNA Welho TV Antenni L                            34,90 e/month
DNA Welho TV Antenni Mix HD                   29,90 e/month
Nelonen Paketti                                       19,95 e/month
CANAL+ Total                                          24,95 e/month
Nelonen Pro package*                              13,95 e/month
*can be ordered on top of the DNA Welho TV Antenni packages
Antenni TV-card                                         2,52 e/month

See also:

Coverage map of DNA's terrestrial network: www.dna.fi/nakyvyys
DNA Welho antenna installation service: www.welho.fi/antenniasennus
Antenna guide for detached houses by the Finnish satellite and antenna federation SANT: www.sant.fi
Information on approved Antenna Ready HD equipment: www.testatutlaitteet.fi
IBC Innovation Awards 2011: http://www.dna.fi/en/dnagroup/informationaboutdna/ibcaward/Sivut/Default.aspx

DNA Ltd is a Finnish telecommunications company providing high-quality, state-of-the-art voice, data and mobile communications and TV services to private customers, corporations and other organisations. DNA Group's turnover was EUR 690 million and its profit EUR 65 million in 2010. DNA has over 3 million mobile communications and fixed networks customer contracts. For further information, please visit www.dna.fi