Changes in DNA marketing management

At the same time, Paula Miettinen, 50, MBA, BBA is appointed to the position of Vice President, Marketing, Corporate Business at DNA. Paula Miettinen is responsible for the management and development of DNA's corporate customer marketing. She has lengthy experience from her previous positions at TeliaSonera in the areas of corporate marketing, product management, and product development. She reports to Jukka Leinonen, Marketing Director, Corporate Business.

- DNA is widely renowned for its effective and memorable marketing. Our aim is to develop our marketing efforts in a direction that is even more versatile and supports our business operations in the best possible manner. We are therefore extremely pleased to announce that such strong, experienced leaders are now joining our marketing team', says Pekka Väisänen, Vice President, Consumer Business.

Both Kati Riikonen and Paula Miettinen will start at their new positions at DNA in early September.

For further information, please contact:
Pekka Väisänen, Vice President, Consumer Business, DNA Ltd, tel. +358 44 040 0168, pekka.vaisanen@dna.fi

Jukka Leinonen, Vice President, Corporate Business, DNA Ltd, tel. +358 44 044 3533, jukka.leinonen@dna.fi

DNA Corporate Communications, tel. +358 44 044 8000, viestinta@dna.fi

ATTACHMENTS: Pictures of Kati Riikonen and Paula Miettinen

DNA Ltd is a Finnish telecommunications company providing high-quality, state-of-the-art voice, data and mobile communications and TV services to private customers, corporations and other organisations. DNA Group's turnover was EUR 690 million and its profit EUR 65 million in 2010. DNA has over 3 million mobile communications and fixed networks customer contracts. For further information, please visit www.dna.fi