More than 300,000 DNA TV subscriptions now - TV content both at home and on the move
In November, the number of DNA TV subscriptions has exceeded 300,000. DNA TV is an uncomplicated solution for TV viewers who want to enjoy TV content wherever they are: for example, watching the big TV screen on their living room couch, at summer cottage, or the mobile phone screen on a car journey with the family.
“Today, people expect broad and diverse content offering that is available on different devices, depending on the situation and programme. This has often led to complicated solutions, which the viewers have found difficult, and therefore the services have not been used as much as they could have been. The idea of DNA TV is to make it as simple as possible to watch TV using different devices, services and networks. The three hundred thousand subscriptions DNA TV has achieved in a little over three years prove that the service is functional and easy to use,” says Jarno Haikonen, Vice President of DNA’s Entertainment Business.
Available on all screens through television and mobile networks
In Finland, TV is watched on several devices - most often on a television set in the cable or terrestrial network and the next most often on a computer. More than a third of all households watch TV on a tablet and/or a smart phone.*)
“The extensive 4G network makes it possible to watch high-quality TV on mobile devices even in the sparsely populated areas of Northern and Eastern Finland. Extensive channel packages and diverse programme libraries can be viewed through DNA TV throughout Finland,” says Haikonen.
The DNA TV subscription includes a TV card, and the DNA TV app for mobile devices, which enable the customer to watch both FTA and pay TV programmes. The service is also available on the computer via a browser. Supplementary services available to the DNA TV subscription enable the viewer to make even more out of their screen time.
Read more (in Finnish) at: dna.fi/dnatv
*) Finnpanel Oy, Press Release of 19 October 2016: "Television katselu kasvoi alkuvuonna" (“Television viewing increased during the first nine months”)
More information:
Jarno Haikonen, Vice President, Entertainment Business, DNA Ltd., tel. +358 44 044 2058, jarno.haikonen@dna.fi
DNA Corporate Communications, tel. +358 (0)44 044 8000, viestinta@dna.fi
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About DNA Oyj
DNA Plc is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland’s largest cable operator and the leading pay TV provider in both the cable and terrestrial networks. For DNA, the key area for growth in the Corporate Business is the new way of working, independent of time and place, facilitated by smart mobile devices, diverse communication services and rapid connections. In 2015, DNA recorded a turnover of EUR 828.8 million and an operating profit of EUR 73.1 million. DNA has more than 3.8 million mobile communications and fixed network customer subscriptions. The Group also includes DNA Store, Finland’s largest retail chain selling mobile phones. For more information, please visit www.dna.fi, Twitter @DNA_fi, @DNA_Business, @DNA_Palvelu and Facebook.
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