PayiQ’s GreenImpact Powers Sustainable Mobility Project in Turku

University of Turku and the city of Turku are working towards the goal of carbon neutral Turku in 2029. The Move Green Together challenge is a part of EU’s NetZeroCities-funded 1.5 Degree City project, which develops residents' opportunities to participate in climate work, supports companies' low-carbon business operations, and creates a platform for monitoring the region's emission reductions.

PayiQ is participating in this project on a Move Green Together challenge which encourages all Turku’s students of secondary education to use climate friendly modes of transport and collect points for their school. Students use PayiQ-developed Föli app and its GreenImpact feature to measure the CO2 savings they make by using bus, walking and cycling. PayiQ also provides a leaderboard where the results can be monitored. The school that saves most CO2 will be recognized as the greenest school in May at the end of the semester.

"In the Move Green Together challenge, our goal is to encourage specifically young people to be active and to enable community-based good-will climate actions. PayiQ offered an excellent tool for this: a ready-made app-based CO2 tracking and rewarding tool. The challenge will provide us with data on urban traffic for our research and will allow us to test how the so-called nudge strategy based on behavioral science works," says Pilvi Posio, a special researcher at the University of Turku.

“It is natural that PayiQ acts as the technical provider of this challenge, since our GreenImpact feature is available in Föli and other ticketing apps across Finland.  GreenImpact is a tool that helps measure CO2 impact and savings from various transportation modes and also active mobility like walking and cycling. We believe that soft measures such as gamification and incentives encourage people to make climate-friendly choices” tells PayiQ’s CEO Elena Lipchenko.