DNA Plc’s Business Review for January–March 2025: Favourable developments in both total revenues and profitability
DNA's business year 2025 started favourably. Total revenues, service revenue and EBITDA increased in January–March, as did mobile network and fixed broadband subscription volumes.

Summary of DNA’s key figures for January–March 2025
Unless otherwise stated, the comparison figures in brackets refer to the corresponding period of the previous year. Figures are unaudited.
- Total revenues increased by 3% and amounted to EUR 275 million (266).
- Service revenues grew by 4% and amounted to EUR 218 million (208).
- EBITDA increased by 9% to EUR 114 million (104).
- Average revenue per user (ARPU):
- ARPU for mobile communications grew by 3% and was EUR 19.6 (19.0).
- ARPU for fixed broadband (retail) grew by 3% and was EUR 17.1 (16.6).
- ARPU for TV subscriptions (retail) increased by 8% and was EUR 10.8 (10.0).
- Number of subscriptions:
- The number of mobile subscriptions increased to 2,792,000 (2,762,000).
- The number of fixed broadband subscriptions (retail) increased to 695,000 (680,000).
- The number of TV subscriptions (retail) decreased to 179,000 (211,000).
CEO’s review
The current year has started strongly for DNA. DNA's total revenues increased by 3% to EUR 275 million (266), total service revenues grew by 4% to EUR 218 million (208) and EBITDA rose by 9% to EUR 114 million (104). The number of mobile subscriptions increased to 2,792,000 (2,762,000), with ARPU rising to EUR 19.6 (19.0). The number of fixed broadband subscriptions rose to 695,000 (680,000), and their ARPU increased to EUR 17.1 (16.6). The number of TV subscriptions fell, as expected, a trend that was also accelerated by changes in the reporting methodology.
As from the end of last year, DNA's 5G population coverage is close to 100%, based on Finns' permanent addresses. Network improvements have also been implemented this year. DNA’s old 3G network was already shut down last year. In the first months of this year, frequencies freed up from 3G were also allocated to newer network technologies in the region covered by the Finnish Shared Network that we use in Northern and Eastern Finland. This had already been carried out in DNA's own network last year.
In February, we announced that DNA blocked a total of 35 million scam calls and texts between 2021 and 2024. These prevention efforts continued in the early part of the year, as scams are the fastest-growing information security threat to ordinary citizens. In the early months of the year, DNA responded to its customers' growing need for protection by adding fraud protection to the DNA Digiturva service, which helps identify untrustworthy online stores, blocks malicious websites and detects text message scams. In March, we also announced that DNA Digiturva will be supplemented with online fraud insurance.
In February, we announced that DNA had made a comprehensive agreement with Google Cloud to accelerate our cloud migration. It will also enhance efficiency in software development, as AI capabilities can be harnessed better in DNA applications. DNA has millions of customers and we handle a huge amount of data. For this reason, running AI services would be practically impossible unless the data platform is in the cloud. DNA will continue to maintain critical data in its own data centres using the Google Distributed Cloud service. Other applications and data are stored at Google's data centre in Hamina.
In January 2025, DNA started purchasing electricity from the recently completed Exilion Tuuli wind farm in Ii, North Ostrobothnia. All of the electricity directly purchased by DNA is renewable and, under the new 10-year agreement, more than 80% of it will come from Ii. This agreement with DNA was one of the reasons the wind farm could be built in the first place – a great investment in Finnish green energy.
At DNA, we believe that a humane and people-centric approach to work leads to commitment, excellence and creativity. As the relationship with a new employee already begins during the job application stage, in 2025 we decided to once again recruit all of our approximately 100 summer employees without requesting a traditional CV or application letter. By streamlining the application process, we wanted to reduce the already high workload faced by summer jobseekers. At the same time, we aim to improve the applicant experience and improve equality in jobseeking. We once again received a record number of applications for summer jobs – I’d like to warmly thank the applicants for their interest in us.
Despite a good start to the year, global political developments and market uncertainty kept us on our toes and reminded us of the importance of preparedness and continuity planning. Due to the heightened security situation, we have further bolstered our already robust preparedness for exceptional situations. DNA has numerous independent submarine and land connections from Finland to abroad, thanks to which data transfers can always be routed fault-tolerantly. In addition to our own cables, DNA also owns the equipment facilities along the routes and leases connections from other operators.
In closing, I’ll mention that our duty to release information under the disclosure obligation ended in late March when the bond we had issued that was listed on Nasdaq Helsinki matured. However, DNA will continue to publish press releases about current events as well as key performance and sustainability information as usual. In addition, all official DNA figures are reported as part of the stock exchange reporting of our parent company Telenor ASA, which is listed on the Oslo Stock Exchange.
Jussi Tolvanen
CEO
Review of Consumer and Corporate Business
In the Consumer Business, DNA has been increasing its market share in both mobile and fixed-network broadband for some years. In terms of subscriptions, the company ranks second in the Finnish mobile market and first in the fixed broadband market. DNA’s success is built on an excellent customer experience.
During the first quarter of 2025, we announced that DNA's comprehensive data security service, DNA Digiturva, will be rounded out in April with the launch of online fraud insurance. This service provides advice and legal assistance to customers who suspect that they have been the victim of online fraud or harassment. Private customers who have purchased the DNA Digiturva service are automatically covered at no extra cost.
The Mobile Certificate has also remained highly popular and its number of users has been on the rise.
In addition, we launched birch veneer modem cases made from Finnish birch. These cases serve as a conversation starter about better device placement. An internet connection works better when a modem is placed in a central location in the home.
In Corporate Business, the first quarter was strong, which was also reflected in excellent customer satisfaction. Corporate Business has responded to the information needs of companies in a volatile global environment by actively sharing its expertise in data security and AI in the form of guides and events. These take into account security perspectives relevant to end users, networks, infrastructure and cloud solutions, as well as the potential of AI. DNA already makes extensive use of AI in its own operations, customer service and expert services, and offers these solutions to customers to improve their services.
Corporate customers have also had the opportunity to visit the DNA Experience Lounge, which opened its doors earlier this year. It is an innovative and immersive space where visitors can explore the opportunities and threats of future technology and the products and services offered by DNA in an interactive environment. The Lounge can showcase AI solutions for customer service with real-life use cases, information security solutions with an educational and interactive approach, and soon also the capabilities of 5.5G network technology.
Key figures
EUR in million |
1–3/2025 |
1–3/2024 |
Change, % |
1–12/2024 |
Mobile service revenues |
167 |
159 |
5 |
650 |
Wholesale and other mobile revenues |
10 |
10 |
3 |
37 |
Devices revenues |
43 |
44 |
-1 |
194 |
Total revenues mobile operation |
220 |
212 |
4 |
881 |
Total revenues fixed operation |
55 |
54 |
2 |
218 |
Total service revenues |
218 |
208 |
4 |
848 |
Total revenues |
275 |
266 |
3 |
1,100 |
EBITDA before other income and expenses |
114 |
104 |
9 |
417 |
EBITDA |
114 |
104 |
9 |
413 |
Depreciation and amortisation |
-66 |
-63 |
5 |
-256 |
EBIT |
48 |
41 |
16 |
157 |
Capital expenditure |
20 |
42 |
-53 |
172 |
Operating capital expenditure (1) |
17 |
28 |
-39 |
133 |
Mobile: |
||||
No. of mobile subscriptions (in thousands)(3) |
2,792 |
2,762 |
1 |
2,803 |
ARPU (2) in the quarter, EUR |
19.6 |
19.0 |
3 |
19.4 |
Fixed: |
||||
No. of subscriptions retail market (in thousands): |
||||
Internet |
695 |
680 |
2 |
697 |
- TV (4) |
179 |
211 |
-15 |
211 |
ARPU (2) in the quarter - Internet, EUR |
17.1 |
16.6 |
3 |
16.5 |
ARPU (2) in the quarter - TV, EUR |
10.8 |
10.0 |
8 |
11.3 |
- Capex excl. licences and spectrum and IFRS 16.
- ARPU = Monthly subscription revenues and traffic revenues + interconnection / average number of subscriptions.
- Postpaid, prepaid, mobile home phone (“Luuri”) and mobile broadband subscriptions.
- TV = cable pay-TV and DNA TV. The number of subscriptions decreased in Q1/2025 particularly due to a change in the reporting methodology.
Additional information:
Jussi Tolvanen, CEO, DNA Plc, tel. +358 44 044 1000, jussi.tolvanen@dna.fi
Timo Kipinoinen, CFO, DNA Plc, tel. +358 44 044 8131, timo.kipinoinen@dna.fi
DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi
Images
DNA is one of the leading telecommunications companies in Finland. Our purpose is to connect you to what matters most. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.7 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2024, our total revenue was EUR 1,100 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Facebook @DNA.fi, Instagram and Threads @dna_fi and LinkedIn @DNA-Oyj.
Alternative languages
Subscribe to releases from DNA Oyj
Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from DNA Oyj
Toimi näin, jos epäilet tietojesi vuotaneen käyttämäsi palvelun tietomurrossa – lähes jokaisen palvelun kohdalla riskejä18.6.2025 08:25:00 EEST | Tiedote
Nykyään voi olla vaikea itse vaikuttaa tietomurron uhriksi joutumiseen, sillä tietoja on niin monessa paikassa. DNA:n kuluttajaliiketoiminnan lisäarvopalveluista vastaava Heidi Havastila kertoo mitä asioita kannattaa tehdä, jos epäilee omien tietojensa vuotaneen palvelun tietomurron yhteydessä, miten voi yrittää tunnistaa epäluotettavat palvelut jo ennen tietojen luovuttamista, ja mitä kaikkea rikolliset varastetuilla tiedoilla pystyvät tekemään.
Here's what to do if you suspect your data has been leaked in a data breach – almost every service is at risk18.6.2025 08:25:00 EEST | Press release
These days, it can be difficult to protect yourself against becoming the victim of a data breach, as your data is held in so many places. Heidi Havastila, Head of Value Added Services at DNA Consumer Business, explains what to do if you suspect your personal data has been leaked in a security breach, how to try to identify untrustworthy services before you hand over your data, and what criminals can do with stolen data.
DNA tuo myyntiin reaaliaikaisen tekoälypohjaisen keskustelubotin17.6.2025 08:45:00 EEST | Tiedote
DNA tuo markkinoille uuden asiakaspalveluratkaisun, joka pystyy käymään reaaliaikaisesti keskusteluja asiakkaiden kanssa ajasta, paikasta ja käytetystä kielestä riippumatta. Ratkaisu hyödyntää Genesys Cloud -asiakaspalveluratkaisua ja Microsoft OpenAI -teknologioita. DNA:n yritysasiakkaat voivat hyödyntää tätä sujuvaa ja reaaliaikaista teknologiaa asiakaspalvelussaan.
DNA launches real-time AI-voicebot17.6.2025 08:45:00 EEST | Press release
DNA is introducing a new customer service solution that can engage in real-time conversations with customers, regardless of time, location, or language used. The solution leverages the Genesys Cloud customer service platform and Microsoft OpenAI technologies. DNA business customers can utilize this seamless and real-time technology in their customer service operations.
Asiantuntija listaa 7 vähemmän tunnettua kyberansaa – ”Moni osaa jo varoa huijausviestejä, mutta…”12.6.2025 08:55:00 EEST | Tiedote
Kyberrikolliset kehittävät jatkuvasti uusia, ovelampia tapoja huijata. Moni kansalainen on jo vuosien mittaan oppinut tunnistamaan helpostikin erilaiset huijausviestit ja -puhelut sekä esimerkiksi välttelemään julkisia WiFi-verkkoja. Samaan aikaan ympärillämme on entistä enemmän erikoisempia, mutta kasvavassa käytössä olevia kyberansoja, jotka on hyvä oppia välttämään. DNA:n asiantuntija kertoo vastaan tulleista tapauksista.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom