DNA's new AI bot enhances customer experience for businesses

The DNA Business Apuri responds to all customer service and sales inquiries on companies' websites or via email on behalf of corporate clients. It adapts to the company's operations and communicates purposefully while optimizing customer satisfaction and results. The tool is user-friendly and can be quickly implemented. When necessary, the AI-based DNA Business Apuri seamlessly integrates human customer service into the service process. 

"With the DNA Business Apuri, communication can occur via messages or voice. It understands text, audio, images, and various documents. The AI bot always communicates in the customer's language and can use the company's brand-specific communication style and tone. In addition to conversations, it can also create plans or solution proposals for customers when needed. The bot helps our client companies serve their own customers even better," says Mari Eklund, Head of Communication Solutions for DNA's Business Division. 

The DNA Business Apuri has been developed in collaboration with Oulu-based LastBot and utilizes both common language models and patented technology that tailors the responses given to end customers according to the company's communication style and goals. The service adapts to the needs of each business. 

"A DNA business customer can define the DNA Business Apuri to handle customer contacts entirely through AI or only to collect background information, after which the conversation can be transferred to a human customer service representative. The service can be enriched with the company's own data sources, making it increasingly intelligent and customized to each company's needs. The DNA Business Apuri can be trained just like a new employee," summarizes Eklund. 

Media enquiries: 

Mari Eklund, Vice President, Communication Solutions, DNA Plc, tel. +358 44 044 7779, mari.eklund@dna.fi  

DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi