DNA Plc’s Business Review for July–September 2025: Revenue and profitability continued to grow

Summary of DNA’s key figures for July–September 2025

Unless otherwise stated, the comparison figures in brackets refer to the corresponding period of the previous year. Figures are unaudited.

• Total revenues increased by 1% and amounted to EUR 276 million (274).
  • Service revenues increased by 2% and amounted to EUR 218 million (213).
• EBITDA increased by 5% to EUR 115 million (109).
• Average revenue per user (ARPU):
  • ARPU for mobile communications decreased slightly and was EUR 19.2 (19.3).
  • ARPU for fixed broadband (retail) increased by 4% and was EUR 17.1 (16.4).
  • ARPU for TV subscriptions (retail) increased by 11% and was EUR 12.1 (10.9).

• Number of subscriptions:
  • The number of mobile subscriptions increased to 2,840,000 (2,814,000).
  • The number of fixed broadband subscriptions (retail) increased to 703,000 (695,000).
  • The number of TV subscriptions (retail) decreased to 176,000 (213,000).

CEO’s review

The third quarter of the current year was once again financially successful for DNA. In July–September, DNA’s revenue increased by 1% to EUR 276 million (274), service revenue grew by 2% to EUR 218 million (213), and EBITDA rose by 5% to EUR 115 million (109). A one-time adjustment for earlier periods recognized in the third quarter has a downward impact on both service and total revenue, and consequently also on the average revenue per subscription in the mobile network. The amount of mobile network subscriptions increased to 2,840,000 (2,814,000), but average revenue per subscription decreased slightly amounting to EUR 19.2 (19.3). The number of fixed broadband subscriptions increased to 703,000 (695,000), with ARPU rising to EUR 17.1 (16.4). The number of TV subscriptions declined as expected, and changes in reporting practices further accelerated the decrease.

In September, DNA received significant positive attention across various media outlets after hosting a press event focused on Finnish data security and the state of cybersecurity in our society. The number of scams has been on the rise for a long time, and the risk of individuals being exposed to them has increased substantially. DNA has responded to the situation in multiple ways, including the launch of DNA Huoleton subscriptions in May, which offer secure web browsing as a free additional service. Interest in these subscriptions remained high throughout July to September. Furthermore, by the end of September alone, we had blocked a total of 7 million scam calls and text messages from reaching our customers.

In Finland, a law-based mobile phone ban during primary school lessons came into effect in August. The aim of the ban is to improve classroom peace and help students concentrate on learning. Due to this, children’s phone usage has been widely discussed in the media. DNA’s annual Schoolchildren Survey for this year shows that screen time is increasingly being restricted outside of school as well. DNA considers this a positive development. We do not recommend smartphones at all for first and second graders. A properly introduced smartwatch is a safer alternative, as young children’s sociocognitive abilities are not yet sufficient for safe independent internet use. Even more important than age limits and restrictions is the presence of an adult when a child uses a phone.

DNA is also actively developing customer service automation, both internally and for its clients. Already in June, we launched a real-time, AI-powered chatbot that has been well received. In September, we introduced DNA Business Apuri, an AI-based customer service solution for small and medium-sized businesses. It’s an easy-to-deploy tool for automating customer service. Based on DNA’s collected experiences, many customers respond positively to the presence of AI in the service. However, human interaction still plays a significant role. Transparent communication is key: the customer must be aware when they are interacting with a bot. At DNA, customers always have the option to speak with a human if they wish.

A report published in September by research firm Tefficient revealed that DNA customers used the most mobile data per subscription in Europe during the first half of the year, and the third most globally. From January to June, DNA customers used an average of 58.9 gigabytes of mobile data per month. This is a massive figure, having increased tenfold over the decade. The enormous data volume also reflects the excellent capability of DNA’s mobile network. Our 5G coverage has reached nearly all homes in Finland throughout the current year.

Despite DNA’s financial success, global economic and geopolitical uncertainty continues to affect Finland. The rapidly changing global political landscape constantly reminds us of the importance of preparedness and continuity planning. For this reason, we have continued our efforts to prepare for exceptional situations across our services, networks, and employee competence development.

Jussi Tolvanen
CEO

Review of Consumer and Corporate Business

In the Consumer Business, as of the end of September, DNA was Finland’s second-largest mobile subscription operator and the market leader in fixed broadband. This success is driven by an excellent customer experience. The DNA Huoleton subscriptions launched in the spring have been well received by customers. These new types of phone and internet subscriptions include a free safe browsing add-on service. Additionally, the use of Mobile Certificate has increased by nearly 20 percent this year. DNA recommends its use for all authentication purposes except banking services.

In July, DNA announced a significant fiber investment: fiber will be brought to all current customer housing companies by 2028. The investment is expected to exceed EUR 120 million over three years. The decision reflects DNA’s long-term and consistent investment strategy in fiber networks.

In September, DNA added rear speakers to its popular Entertainment Box With Built-in Speakers (viihdeboksi kaiuttimilla). The importance of sound quality in home entertainment has grown, and this new product meets consumer demand for improved audio in a simple and installation-free way.

In the Corporate Business, strong development continued in the third quarter. This was reflected in customer satisfaction, service expansions, and new client relationships. For example, Ponsse, one of the world’s leading forest machine manufacturers, chose DNA as its partner. The collaboration includes Ponsse’s group-wide network and cybersecurity services, along with related expert services.

DNA has also responded to companies’ information needs by sharing its expertise in cybersecurity and artificial intelligence in a practical manner. Various articles have addressed end users, networks, infrastructure, and cloud solutions. Our podcast Kyberrosvot, one of the most popular corporate podcasts in the market, has been a great success, reaching over 100,000 listeners so far. The number of listeners is expected to continue growing with the launch of the new season that began in the third quarter.

Customer service automation is being actively developed. The RealtimeVoice AI-based real-time chatbot launched in June has been well received. The real-time AI chatbot within the Genesys customer service offering combines customer service, conversational AI, and real-time translation – being the first of its kind in Finland. For small and medium-sized enterprises, we launched DNA Business Apuri, an AI-based customer service solution that is easy to deploy. It is a reliable and secure AI bot that responds to customer service and sales inquiries on websites or via email.

Key figures 

EUR in million	7–9/2025	7–9/2024	Change, %	1–9/2025	1–9/2024	Change, %	1–12/2024
Mobile service revenues (5)	168	165	2%	506	485	4%	650
Wholesale and other mobile revenues	10	9	9%	30	27	8%	37
Devices revenues (5)	44	47	-6%	128	132	-3%	194
Total revenues mobile operation	221	220	0%	663	644	3%	881
Total revenues fixed operation	55	54	1%	165	164	1%	218
Total service revenues (5)	218	213	2%	656	633	4%	848
Total revenues (5)	276	274	1%	828	807	3%	1 100
EBITDA before other income and expenses	115	109	5%	340	315	8%	417
EBITDA	115	109	5%	339	313	8%	413
Depreciation and amortisation	-66	-64	3%	-197	-191	4%	-256
EBIT	49	46	7%	142	122	16%	157
Capital expenditure	30	41	-27%	80	127	-37%	172
Operating capital expenditure (1)	26	27	-3%	67	90	-26%	133
Mobile
No. of mobile subscriptions (in thousands) (3)	2,840	2,814	0%	2,840	2,814	0%	2,803
ARPU (2) in the quarter, EUR	19.2	19.3	0%	19.6	19.1	2%	19.4
Fixed:
No. of subscriptions retail market (in thousands):
Internet	703	695	1%	703	695	1%	697
- TV (4)	176	213	-17%	176	213	-17%	211
ARPU (2) (5) in the quarter - Internet, EUR	17.1	16.4	4%	17.2	16.5	4%	16.5
ARPU (2) in the quarter - TV, EUR	12.1	10.9	11%	11.7	10.6	11%	11.3

1. Capex excl. licences and spectrum and IFRS 16.
2. ARPU = Monthly subscription revenues and traffic revenues + interconnection / average number of subscriptions.
3. Postpaid, prepaid, mobile home phone (“Luuri”) and mobile broadband subscriptions.
4. TV = cable pay-TV and DNA TV. The number of subscriptions decreased in Q1/2025 particularly due to a change in the reporting methodology.
5. A one-time adjustment for earlier periods recognized in the third quarter has a downward impact on both service and total revenue, and consequently also on the average revenue per subscription in the mobile network.

Additional information:

Jussi Tolvanen, CEO, DNA Plc, tel. +358 44 044 1000, jussi.tolvanen@dna.fi

Timo Kipinoinen, CFO, DNA Plc, tel. +358 44 044 8131, timo.kipinoinen@dna.fi

DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi