DNA and KAJ surprised with an iconic musical performance at the Sibelius Monument – Watch the recording

The surprise performance was organized by DNA as a tribute to Finnish music and its significance. The surprise performance with KAJ and the Vaskivuori Upper Secondary School chamber choir was intended to celebrate the power of music and offer an experience that can now be enjoyed by all Finns through smart devices. According to Teosto, smartphones have, for the first time in history, become the most popular way for Finns to listen to music, alongside car radios.

“We wanted to create a surprising and truly communal experience with KAJ that would continue to resonate through the recording. Music touches and connects people, just like the networks we maintain and continuously develop. By combining both in a unique way and respecting Finnish musical heritage, we created a memorable performance for everyone to enjoy on this national celebration day", says Mikko Saarentaus, Vice President of Entertainment Business at DNA.

DNA has observed a clear increase in music consumption via smart devices, as well as growing emphasis on sound quality when purchasing electronics. According to DNA’s annual Digital Life survey, more than half of Finns (53%) use music apps on their smart devices.

"With this initiative, we also want to remind people that music is closer to our everyday lives than ever before, and technology keeps offering new ways to enjoy it. We have responded to changing entertainment habits by providing solutions such as support for three-dimensional Dolby Atmos sound, so music and movies can be experienced with even higher quality", Saarentaus adds.

The Finlandia hymn is one of the most iconic songs in Finnish music, making it a natural choice for this tribute. The interpretation honors and reflects the original composition. Behind the scenes was also Jean Sibelius’s great-grandson, Lauri Porra, who produced this special version of Finlandia.

“It was wonderful to perform the Finlandia hymn on Finnish Music Day, and even as a bilingual. Finlandia is a monumental piece, and we want our performance to pay tribute both to it and to Finnish music", say KAJ members Kevin Holmström, Axel Åhman, and Jakob Norrgård.

The recording of the performance is available on DNA’s YouTube channel: DNA x KAJ & Vaskivuoren lukion kamarikuoro – Finlandia-hymni

For media representatives, the recording can also be downloaded here: https://next.frame.io/share/70ec40fd-440b-4126-84a5-3c961834f37c/view/80a81487-88e8-4a05-9a79-44e7272d0e88

Media Inquiries:
Mikko Saarentaus, Vice President, Entertainment Business, DNA
Tel. +358 44 549 0374, mikko.saarentaus@dna.fi

DNA Corporate Communications
Tel. +358 44 044 8000, communications@dna.fi