DNA joins Jokerit on its new journey as a technology and growth partner
19.8.2026 08:30:00 EEST | DNA Oyj | Press release
DNA and Jokerit have launched a partnership aimed at building a next-generation sports and customer experience. Through the collaboration, DNA will provide Jokerit with selected telecommunications and digital solutions that support the club's growth and development.
Jokerit is one of Finland's most recognized and widely followed sports brands. As the club embarks on a new chapter in its history, DNA will help enable its next phase of growth. The partnership focuses on growth, community and digitalization.
As part of the collaboration, DNA will provide Jokerit with selected telecommunications and digital solutions, including mobile subscriptions and DNA Business Apuri, DNA's AI-powered customer service solution.
"Together, we can build an operating model that streamlines Jokerit's business and ensures a secure and responsible operating environment in all situations. This creates a sustainable foundation for the success of the team, its fans, partners and business operations," says Johan Flykt, VP, small and medium-sized enterprises at DNA.
Modern sports organizations increasingly rely on secure connectivity, data, digital services, and seamless customer experiences. DNA will provide Jokerit with expertise and solutions that support the club's day-to-day operations as well as its future development initiatives.
"At Jokerit, we are systematically building the next phase of our growth, both in sports and in business. With DNA, we share a vision of long-term development, the importance of digital services, and the value of strong communities. We are delighted to welcome a partner that can support the development of our operations in such a comprehensive way," says Mikko Saarni, Chairman of the Board of Jokerit.
"The future of sports will increasingly be built around digital services, data and outstanding customer experiences. We help Jokerit develop operating models and services that meet the expectations of fans and partners not only today but also in the years ahead," Flykt continues.
The partnership aims to create long-term value for Jokerit while contributing to the development of the digital future of Finnish sports.
Media inquiries:
DNA Communications, tel. +358 44 044 8000, viestinta@dna.fi
Kaisa Kontiainen, Communications Manager, Helsinki Jokerit, tel. +358 40 161 8522, kaisa.kontiainen@jokerit.fi
Images
DNA is one of the leading telecommunications companies in Finland. With you, we face forward to a safer and smarter future. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.7 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2025, our total revenues were EUR 1,128 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Facebook @DNA.fi, Instagram and Threads @dna_fi and LinkedIn @DNA-Oyj.
Alternative languages
Subscribe to releases from DNA Oyj
Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from DNA Oyj
Kesälomalta paluu lisää yritysten tietoturvariskiä - huijarit hyödyntävät nyt useita viestintäkanavia11.8.2026 13:00:00 EEST | Tiedote
Tietojenkalastelut eivät tule työelämässä enää pelkästään sähköpostiin. DNA:n asiantuntijan mukaan verkkorikolliset hyödyntävät nykyisin useita kanavia rinnakkain, kuten Teamsin kaltaisia viestintäratkaisuja sekä pikaviestisovelluksia. Riski huijauksille korostuu erityisesti elokuussa, kun työntekijät palaavat kesälomilta kiireisen arjen ja täysien postilaatikoiden pariin.
Returning from summer holidays increases cybersecurity risks for businesses - Scammers now exploit multiple communication channels11.8.2026 13:00:00 EEST | Press release
Phishing attacks in the workplace are no longer limited to email. According to a DNA expert, cybercriminals today increasingly exploit multiple channels simultaneously, including collaboration platforms such as Microsoft Teams and various instant messaging applications. The risk of scams is particularly heightened in August, when employees return from summer holidays to busy workloads and overflowing inboxes.
DNA:n heinäkuun 2026 myydyimmät puhelimet ja älykellot3.8.2026 08:00:00 EEST | Tiedote
DNA:n heinäkuun kuluttajamyynnissä korostuivat Applen uusin iPhone 17 -mallisto sekä hyvän hintalaatusuhteen Android-puhelimet. Yritysasiakkaiden hankinnoissa suosittuja olivat edelleen premium-luokan älypuhelimet. Älykellojen puolella lasten kellopuhelimet jatkoivat vahvaa kasvuaan, ja ZTE K2 nousi myydyimmäksi laitteeksi jo neljättä kuukautta peräkkäin
DNA Oyj:n huhti–kesäkuun 2026 liiketoimintakatsaus: Tasainen kehitys jatkui kireässä markkinatilanteessa16.7.2026 08:30:00 EEST | Tiedote
Kireään kilpailutilanteeseen nähden kuluvan vuoden toinen neljännes oli DNA:lle taloudellisesti varsin hyvä. Huhti–kesäkuussa liikevaihto pysyi liki samalla tasolla vuodentakaiseen ajanjaksoon verrattuna. Käyttökate kasvoi, erityisesti kun vertailussa huomioidaan DNA:n IoT-liiketoiminnan siirto toiseen Telenorin konserniyhtiöön kuluvan vuoden alussa. Kiinteiden laajakaistaliittymien ja matkaviestinverkon liittymien määrät kasvoivat, mutta niiden keskilaskutus hieman laski.
DNA Plc’s Business Review for April–June 2026: Steady development continued in a highly competitive market environment16.7.2026 08:30:00 EEST | Press release
Considering the intense competitive landscape, the second quarter of the current year was financially quite strong for DNA. During April–June, revenue remained nearly at the same level as in the corresponding period last year. EBITDA increased, particularly when taking into account the transfer of DNA’s IoT business to another Telenor Group company at the beginning of the year. The number of fixed broadband and mobile network subscriptions increased, while their average revenue per user declined slightly.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom