DNA again a world-leader in mobile-data use per subscription
10.9.2018 11:00:00 EEST | DNA Oyj | Press release
DNA’s average data volume per mobile subscriber in the first half of 2018 was around 19.8 gigabytes/month. The results from the full year of 2017, when DNA's mobile data usage per subscription was still 15.9 gigabytes per month, reflect the explosive growth in mobile data.
The proliferation in mobile viewing of moving images is the key factor in the growth of mobile-network data traffic: most comprises video traffic over the 4G network.
"In our sales selection, monthly subscription fees include unlimited data. In addition, networks and terminals keep improving, which means that customers are enjoying more video content. Videos and TV shows are now an everyday feature of the world of mobile devices," says Jarkko Laari, Director, Radio Networks, DNA.
This is directly reflected in the use of services, since YouTube and Netflix are still the most popular mobile network services.
According to a survey published by DNA in May 2018**), TV content is watched on several devices in parallel. A total of 1,018 people responded to the survey held in March this year, which indicates that around one third of respondents view TV on a smartphone.
Data traffic in DNA’s mobile communications network grew by 33 per cent from the year before, and such growth is expected to continue. For example, an average of 21 gigabytes of mobile data per subscription was used last month. The forthcoming 5G networks and related services will accelerate the use of mobile data and extend its use to new locations.
Further information:
* Source: Tefficient is an international analysis, benchmarking and consulting company in the telecommunications industry. You can download their published report here: https://tefficient.com/more-data-always-for-more-it-happens/
**) The DNA survey (In Finnish) Liikkuva kuva valtaa suomalaisten mediaympäristöä – katselu jakautuu useille eri laitteille: https://corporate.dna.fi/lehdistotiedotteet?type=stt2&id=68188888
Further information for the media:
Jarkko Laari, Director, Radio Networks, DNA Ltd., tel. +358 (0)44 044 4949, jarkko.laari@dna.fi
DNA Corporate Communications, tel. +358 (0)44 044 8000, communications@dna.fi
Links
About DNA Oyj
DNA Plc is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland's largest cable operator and the leading pay TV provider in both cable and terrestrial networks. For DNA, the key area for growth in corporate business is the new way of working, independent of time and place, facilitated by smart terminal devices, diverse communications services and rapid connections. In 2017, DNA recorded net sales of EUR 886 million and an operating profit of EUR 124 million. DNA has more than 3.9 million subscriptions in its fixed and mobile communications networks. The Group also includes DNA Store, Finland's largest retail chain selling mobile phones. DNA shares are listed on Nasdaq Helsinki Ltd. For further information, visit www.dna.fi or follow us on Twitter @DNA_fi and Facebook.
Subscribe to releases from DNA Oyj
Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from DNA Oyj
Tietomurto ei yleensä jää tietomurroksi – kesällä vuotaneita tietoja käytetään matkailu- ja lippuhuijauksissa29.6.2026 09:00:00 EEST | Tiedote
Kesä tuo mukanaan matkustamisen, festarit ja verkkokauppaostokset, mutta samalla myös huijausten sesongin. Viimeaikaiset tietomurtotapaukset muistuttavat, että kuka tahansa voi joutua tietovuodon kohteeksi, vaikka käyttäisi tunnettuja ja luotettavia palveluita. Yksi harkitsematon klikkaus, sivullisen näkemä puhelimen tunnuskoodi tai vuotaneiden tietojen päätyminen rikollisten käsiin voi pilata loman jo ennen kuin se ehtii alkaa.
A Data Breach Rarely Ends with the Breach Itself – Leaked Data Is Used in Travel and Ticket Scams During the Summer29.6.2026 09:00:00 EEST | Press release
Summer brings travel, festivals and online shopping, but also peak season for scammers. Recent data breach incidents serve as a reminder that anyone can become a victim of a data leak, even when using well-known and trusted services. A single careless click, a phone passcode seen by a bystander, or leaked information ending up in the hands of criminals can ruin a holiday before it even begins.
Kysely: Suomalaiset eivät luota yritysten tietoturvaan – asiantuntija antaa vinkit, miten tarkistaa palvelun luotettavuus25.6.2026 09:30:00 EEST | Tiedote
Suomalaisten mielestä yritysten pitäisi kantaa paremmin vastuunsa tietoturvasta. Tätä mieltä oli yli 80 prosenttia vastaajista DNA:n teettämässä Digitaalinen elämä -kyselytutkimuksessa. Asiantuntija muistuttaa, että myös kuluttajilla on vastuu, mitä palveluita he käyttävät. Jokainen voi kuitenkin tarkistaa, että digipalvelussa on huomioitu tietoturva.
Survey: Finns do not trust companies’ data security – expert gives tips on how to check the reliability of a service25.6.2026 09:30:00 EEST | Press release
According to Finns, companies should take greater responsibility for data security. More than 80 percent of respondents shared this view in DNA’s Digital Life survey. An expert reminds that consumers also bear responsibility for which services they use. However, anyone can check that data security has been taken into account in a digital service.
Oulun kaupunki valitsi DNA:n tietoliikennepalveluiden toimittajaksi alueverkkoihin ja internetyhteyksiin22.6.2026 09:00:00 EEST | Tiedote
Oulun kaupunki on valinnut DNA:n alueverkkojensa ja internetyhteyksiensä toimittajaksi. Yhteistyön tavoitteena on varmistaa luotettavat ja skaalautuvat tietoliikenneyhteydet. Samassa yhteydessä DNA investoi Oulun seudulla ja laajentaa kuituyhteyksiään alueella.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom