DNA again a world-leader in mobile-data use per subscription

DNA’s average data volume per mobile subscriber in the first half of 2018 was around 19.8 gigabytes/month. The results from the full year of 2017, when DNA's mobile data usage per subscription was still 15.9 gigabytes per month, reflect the explosive growth in mobile data.

The proliferation in mobile viewing of moving images is the key factor in the growth of mobile-network data traffic: most comprises video traffic over the 4G network.

"In our sales selection, monthly subscription fees include unlimited data. In addition, networks and terminals keep improving, which means that customers are enjoying more video content. Videos and TV shows are now an everyday feature of the world of mobile devices," says Jarkko Laari, Director, Radio Networks, DNA.

This is directly reflected in the use of services, since YouTube and Netflix are still the most popular mobile network services.

According to a survey published by DNA in May 2018**), TV content is watched on several devices in parallel. A total of 1,018 people responded to the survey held in March this year, which indicates that around one third of respondents view TV on a smartphone.

Data traffic in DNA’s mobile communications network grew by 33 per cent from the year before, and such growth is expected to continue. For example, an average of 21 gigabytes of mobile data per subscription was used last month. The forthcoming 5G networks and related services will accelerate the use of mobile data and extend its use to new locations.

Further information:

* Source: Tefficient is an international analysis, benchmarking and consulting company in the telecommunications industry. You can download their published report here: https://tefficient.com/more-data-always-for-more-it-happens/

**) The DNA survey (In Finnish) Liikkuva kuva valtaa suomalaisten mediaympäristöä – katselu jakautuu useille eri laitteille: https://corporate.dna.fi/lehdistotiedotteet?type=stt2&id=68188888

Further information for the media:

Jarkko Laari, Director, Radio Networks, DNA Ltd., tel. +358 (0)44 044 4949, jarkko.laari@dna.fi
DNA Corporate Communications, tel. +358 (0)44 044 8000, communications@dna.fi