DNA’s customers are Europe's most avid mobile data users and at the very top even globally

DNA customers consumed the world's second largest amount of data per SIM in 2018 – on average 20.8 gigabytes per month, compared with 15.9 gigabytes in the previous year. DNA customers were the most active mobile data users in Europe in the past year. On the global scale, a Kuwaitian operator narrowly passed DNA.
Tefficient reports that DNA’s mobile data traffic grew 34 percent in 2018. DNA expects the growth to continue.
DNA customers’ data usage exceeded the historical 20 gigabytes per month last year
In the past year, DNA was one of the two operators in the world, with the average data volume per mobile client exceeding the historical level of 20 gigabytes per month.
In January 2019, the monthly average mobile data usage per DNA client was 24 gigabytes.
"The unlimited use of domestic data is an essential factor in our customers using their mobile devices to such a great extent. The data is used especially for TV and video content both on the go and at home. High-quality networks and mobile devices are the key to a smooth and versatile user experience," says Jarkko Laari, Director, Radio Networks, DNA.
The largest share of the data consumption in DNA’s mobile network is used for various video services. Netflix, YouTube and Twitch top the list.
Growth continues in the 4G and as 5G moves along
In October-December last year, as much as 92 % of all DNA mobile data was transmitted via the 4G network. In the fourth quarter of last year, 4G traffic increased by 37 % compared with the same period in the previous year. At the end of the year, more than 60 % of the DNA consumer business mobile traffic (postpaid) had 4G subscriptions. **)
In the past two years, the data traffic volume in DNA’s mobile network has more than doubled. DNA is deploying 5G technology to accommodate for the growing data traffic and ensure high quality of service.
"We have invested heavily in the construction of the 5G capabilities in our network over the past few years. It’s already visible to end customers as the average data rate in 4G increases, despite the increase in data volume. We predict the continued strong growth of data usage with 5G. Naturally, 4G will remain in tandem with 5G for a long time, but 5G technology will enable users to have even higher quality and faster broadband connections. 5G is also used to implement new wireless services and the technology makes it possible to connect a broad range of devices and sensors to the Internet of Things, or IoT”, Laari mentions.
*) Source: Tefficient Industry Analysis #1 2019 (29/3/2019) https://tefficient.com/all-operators-climbed-the-tree-46-turned-usage-growth-into-arpu-growth/
Tefficient is an international analytical, benchmarking and consultancy company in the telecommunications sector, with reports available for download at https://tefficient.com/more-data-always-for-more-it-happens/
**) Source: DNA Plc Financial Statement 2018 https://corporate.dna.fi/documents/94506/571874/DNA_UK_tilinpaatostiedote_final.pdf
More information:
Jarkko Laari, Director, Radio Networks, DNA Plc, tel. +358 (0)44 044 4949, jarkko.laari@dna.fi
DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi
[Error corrected: March 2019 -> January 2019]
Images
Links
About DNA Oyj
DNA is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland's largest cable operator and the leading pay TV provider in both cable and terrestrial networks. Our mission is to provide products and services that make our private and corporate customers' lives simple. As a telecommunications operator, DNA plays an important role in society by providing important communication connections and by enabling digital development. DNA was ranked as Finland's best place to work in 2019 in the Great Place to Work survey’s large companies category. In 2018, our net sales were EUR 912 million and our operating profit EUR 139 million. DNA has more than 4 million subscriptions in its fixed and mobile communications networks. The Group also includes DNA Store, Finland's largest retail chain selling mobile phones. DNA shares are listed on Nasdaq Helsinki Ltd. For further information, visit www.dna.fi or follow us on Twitter @DNA_fi and Facebook.
Subscribe to releases from DNA Oyj
Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from DNA Oyj
DNA:n kesäkuun 2025 myydyimmät puhelimet, älykellot ja tietokoneet1.7.2025 08:00:00 EEST | Tiedote
Apple vei kärkipaikan sekä DNA:n kuluttaja- että yritysasiakkaiden myydyimpien puhelinten listalla iPhone 16 Pro 5G -mallillaan. Applen iPhone 13 5G säilytti puolestaan ensimmäisen sijan käytettyjen puhelinten listalla. Kesäkuun myydyimpien älykellojen kärkisijat menivät lasten kellopuhelimille. Myydyimpien tuotteiden kärkeen kiilasi Xplora XGO2 -kellopuhelin, ja listan toiselle sijalle nousi ZTE K1 Pro -kellopuhelin. Toisen kvartaalin myydyimmän tietokoneen paikan otti Applen MacBook Air 13" M2.
Puhelimen katoamiseen kannattaa varautua jo ennakolta – tee ainakin nämä toimet uudelle puhelimelle27.6.2025 11:54:39 EEST | Tiedote
Välillä sattuu ja tapahtuu – puhelimille siis. Jos puhelin katoaa tai varastetaan, uuden laitteen saa tilalle, mutta sen sisältämien tietojen päätyminen vääriin käsiin voi aiheuttaa ongelmia. Onneksi tilanteeseen voi varautua ennakolta, jolloin vahingot jäävät pienemmiksi.
Be prepared in case your phone is lost – do at least these steps for your new phone27.6.2025 11:54:39 EEST | Press release
Accidents happen, and your phone is no exception. If a phone is lost or stolen, you can get a new replacement, but information stored in your phone ending up in the wrong hands can cause problems. Fortunately, you can take steps to minimise the damage caused by this in advance.
Toimi näin, jos epäilet tietojesi vuotaneen käyttämäsi palvelun tietomurrossa – lähes jokaisen palvelun kohdalla riskejä18.6.2025 08:25:00 EEST | Tiedote
Nykyään voi olla vaikea itse vaikuttaa tietomurron uhriksi joutumiseen, sillä tietoja on niin monessa paikassa. DNA:n kuluttajaliiketoiminnan lisäarvopalveluista vastaava Heidi Havastila kertoo mitä asioita kannattaa tehdä, jos epäilee omien tietojensa vuotaneen palvelun tietomurron yhteydessä, miten voi yrittää tunnistaa epäluotettavat palvelut jo ennen tietojen luovuttamista, ja mitä kaikkea rikolliset varastetuilla tiedoilla pystyvät tekemään.
Here's what to do if you suspect your data has been leaked in a data breach – almost every service is at risk18.6.2025 08:25:00 EEST | Press release
These days, it can be difficult to protect yourself against becoming the victim of a data breach, as your data is held in so many places. Heidi Havastila, Head of Value Added Services at DNA Consumer Business, explains what to do if you suspect your personal data has been leaked in a security breach, how to try to identify untrustworthy services before you hand over your data, and what criminals can do with stolen data.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom