SXSW Taps Airship Again to Power Critical Experiences in its Official 2023 SXSW GO Mobile App
Mobile app experience company Airship today announced that South by Southwest® Conference and Festivals (SXSW®) is once again using the Airship App Experience Platform to power push notifications and in-app messaging for the official SXSW GO mobile app, presented by Showtime.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230308005257/en/
The SXSW GO mobile app is the official mobile app for getting the most out of attending SXSW 2023; for more than a decade, Airship has helped SXSW bring their mobile app experience to life. (Graphic: Business Wire)
New to this year, SXSW will use Airship’s new no-code app experiences for more agile app onboarding to ensure conference and festival attendees are set up to get the most value from the app the moment they arrive. In addition, SXSW has extended its use of Airship Mobile Wallet by digitizing SXXpress credentials to enable attendees to skip the lines at select sessions, showcases, screenings and parties.
The SXSW GO mobile app is the digital key to SXSW. It enables attendees to browse and build their personal schedule, get event navigation information, and discover new music, films and sessions.
“Airship has been a creative technology partner to our team for a decade and counting, working closely with us and our other partners to deliver innovative mobile app experiences that unlock the magic of SXSW,” said Michael Brown, Vice President of Innovation, SXSW. “The SXSW GO app is the best way for people to get the most from the conference and festivals, whether they’re here in-person or joining from home.”
No-Code App Experiences Set the Stage for Success
With Airship’s AXP Scenes, the entire team at SXSW is empowered to create and optimize multi-screen walkthroughs that explain the value of opting in to notification and sharing location permissions, which are critical to digitally enhancing attendees’ experiences. Other Scenes have been created to encourage app users to finalize their profile, share their favorites and fully adopt features like building their personalized schedule. All of this is tightly integrated with lifecycle messaging to guide and inform attendees throughout the conference and festivals. Organizers will also use no-code AXP Surveys to measure satisfaction and sentiment around individual sessions and showcases.
Expanded Use of Mobile Wallet Unlocks VIP-Type Experiences
This year, the SXSW team is using Airship Mobile Wallet to offer the SXXpress Pass. The digital express pass allows registered attendees to save time and skip the line for music festival showcases, film and TV screenings, comedy festival showcases, conference sessions and select parties. Festival goers will be able to request a limited number of SXXpress Passes in the SXSW GO app or SXSW Schedule starting at 9 a.m. the day before the events to which they want priority access.
SXSW began using Airship Mobile Wallet in 2016 to transition from physical guest credentials to digital wallet passes, saving valuable time for attendees and staff. In that first year, they increased credentials issued by 25 percent and reduced costs by 54 percent.
Location-Targeted Messaging Drives Discovery
The city of Austin is bustling with activity during SXSW, and location-targeted messaging can help attendees discover events as they are happening. SXSW has set up geofences around the area to trigger location-targeted push notifications from Airship featuring machine-learning recommendations based on festival goers’ personalized schedules and Agenda Gaps to maximize their time and experience.
“SXSW is dedicated to helping creative people achieve their goals, and for more than 10 years they’ve turned to Airship to bring their mobile app to life with experiences that help conference and festival attendees discover and make the most of SXSW,” said Thomas Butta, Chief Strategy and Marketing Officer, Airship. “Their constant drive to experiment and willingness to push the boundaries of what is possible has made working with SXSW very rewarding.”
SXSW attendees can learn more and download the SXSW GO mobile app here.
For more than a decade, Airship has partnered with event app platform Eventbase to power mobile app experiences for many of the world’s largest events, including SXSW. Airship is exhibiting at SXSW 2023 at the Creative Industries Expo, booth #416 at the Austin Convention Center. SXSW attendees can request a meeting with Airship or schedule a demonstration here.
About Airship
No one knows more, does more, or cares more than Airship when it comes to helping brands master mobile app experience (MAX).
From the beginning of apps, Airship powered the first commercial messages and then expanded its data-led approach to all re-engagement channels (mobile wallet, SMS, email), app UX experimentation, no-code native app experience creation and App Store Optimization (ASO). Having powered trillions of mobile app interactions for thousands of global brands, Airship’s technology and deep industry expertise have enabled apps to become the digital center of customer experience, brand loyalty and monetization.
With the Airship App Experience Platform and Gummicube’s ASO technology and expertise, brands now have a complete set of solutions to optimize the entire mobile app customer journey – from the point of discovery to loyalty – driving greater value for everyone involved.
For more information, visit www.airship.com, read our blog or follow us on Twitter, LinkedIn and Facebook.
About SXSW
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music, and comedy showcases, film & TV screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2023 will take place March 10 - 19, 2023 in Austin. For more information, please visit sxsw.com. To register for the event, please visit sxsw.com/attend.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230308005257/en/
Contact information
North America:
Deidre Wright
Airship
+1 415-223-0832
deidre.wright@airship.com
Kali Myrick
Kali Myrick Communications
+1 503-580-4645
kali@kalimyrick.com
EMEA:
Ana Williams
Airship
+44 (0)20 3405 5160
press@airship.com
Pauline Delorme
Tyto PR
+44 (0)20 3934 8882
Airship@tytopr.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
REGiMMUNE Limited Licenses the Rights to Develop and Commercialize RGI-2001 To San Fu Biotech in Major Asian Countries1.4.2023 19:18:00 EEST | Press release
REGiMMUNE Limited (REGiMMUNE), a biotech company focused on creating innovative immunotherapies for immune disorders and cancer, and San Fu Biotech (SFB), a subsidiary of San Fu Chemical Co., Ltd. (4755.TW) have entered a licensing agreement to develop and commercialize RGI-2001 for the prophylaxis of acute Graft-versus-host disease (aGvHD) in major Asian countries. RGI-2001, with the novel mechanism to improve existing treatments, is a potentially first-in-class small molecule drug candidate targeted for preventing aGvHD, a life-threatening complication resulting from allogeneic hematopoietic stem cell transplantation (HSCT). GvHD is a systemic disorder that occurs when the graft's immune cells recognize the host as foreign and attack the recipient’s body cells or organs, and leads to skin rash, liver problems, abdominal pain or cramps, diarrhea, and increased risk for infections. Patients undergoing allogeneic HSCT have a high-risk of developing aGVHD associated with significant morb
AriBio Co., Ltd. to Present Biomarker Data for AR1001 from the Mild to Moderate Alzheimer’s Disease Phase 2 Study at the International Conference on Alzheimer's and Parkinson's Diseases and Related Neurological Disorders (AD/PD™ 2023)31.3.2023 19:00:00 EEST | Press release
AriBio Co., Ltd. announced that David Greeley MD, Chief Medical Officer at AriBio, will present biomarker data from the completed phase 2 study in patients with mild to moderate Alzheimer’s disease who were treated with 10mg and 30mg of AR1001. AR1001 is a potent PDE5 inhibitor with preliminary efficacy in cognition, and preclinical effects on neuron apoptosis inhibition, promotion of neurogenesis, increase in neuroplasticity, and stimulation of autophagy to remove toxic proteins. The phase 2 study was a double-blind, randomized, placebo-controlled, multi-center trial to evaluate the safety and preliminary efficacy of AR1001 over 26 and 52 weeks of treatment in patients with mild to moderate Alzheimer’s disease. The trial enrolled 210 patients at 21 research centers in the United States. Plasma collected from patients at baseline, week 26 and week 52 was analyzed by Quantarix using the Simoa HD-X analyzer. Meaningful, statistically significant changes were found over 52 weeks of treatm
KANEKA: “Development of Polymer Synthesis Technology by Microorganisms using CO2 as Direct Raw Material” selected as a NEDO Green Innovation Fund Project”31.3.2023 17:09:00 EEST | Press release
Kaneka Corporation (Headquarters: Minato-ku, Tokyo; President: Minoru Tanaka; hereinafter "Kaneka"), Bacchus Bio innovation Co., Ltd (Headquarters: Kobe-city, Hyogo; President: Mikio Tanji; hereinafter "Bacchus"), JGC Holdings Corporation (Headquarters: Yokohama-city Kanagawa; Chairman and CEO: Masayuki Sato; hereinafter "JGC HD"), and Shimadzu Corporation (Headquarters: Kyoto-city, Kyoto; President: Yasunori Yamamoto; hereinafter "Shimadzu") have announced that the proposal of a joint project, “Development of Polymer Synthesis Technology by microorganisms using CO2 as direct raw material (hereinafter referred to as ‘the Project’)” had been selected by the "Green Innovation Fund Project*1 / Promotion of Carbon Recycling Using CO2 from Biomanufacturing Technology as a Direct Raw Material” as a planned implementation sponsored by the New Energy and Industrial Technology Development Organization (NEDO). This press release features multimedia. View the full release here: https://www.busine
Allianz Appoints Leadership for Allianz Commercial Key Markets31.3.2023 16:11:00 EEST | Press release
As part of the implementation of its ‘Integrated Commercial’ strategy to better serve the full Commercial segment, Allianz Group today announced the leadership for four of its largest Property and Casualty Commercial insurance markets: Australia, France, Germany and the United Kingdom. In each country, the appointed single Commercial lead will represent the integrated Allianz Commercial business and bring to the market Allianz’s full set of solutions for specialty clients, large corporates, and mid-sized companies, simplifying and enhancing the experience of clients and distribution partners. “The appointment of the regional leaders in our core Allianz Commercial markets is an important, concrete step toward realizing our new integrated model, which brings together our Mid Corporate and Large Corporate insurance business for the benefit of our clients and distribution partners,” said Chris Townsend, Member of the Allianz SE Board of Management. Townsend added, “As one face to the marke
Huawei Releases 2022 Annual Report: Steady Operations, Sustainable Survival and Development31.3.2023 12:59:00 EEST | Press release
Huawei released its 2022 Annual Report today. The company reports steady operations throughout 2022, having generated CNY642.3 billion in revenue and CNY35.6 billion in net profits. Huawei continues to strengthen investment in R&D, with an annual expenditure of CNY161.5 billion in 2022, representing 25.1% of the company's annual revenue and bringing its total R&D expenditure over the past 10 years to more than CNY977.3 billion. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230331005166/en/ (Photo: Huawei) "In 2022, a challenging external environment and non-market factors continued to take a toll on Huawei's operations", said Eric Xu, Huawei's Rotating Chairman, at the company's annual report press conference. "In the midst of this storm, we kept racing ahead, doing everything in our power to maintain business continuity and serve our customers. We also went to great lengths to grow the harvest – generating a steady stream
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom