Vainu’s real-time sales offering now available directly in the CRM

Of the product release, Vainu CEO and Co-founder Mikko Honkanen says: “Since we founded Vainu, we’ve known that in addition to the who, when, what, and why of sales, the other challenge is to get people to actually use that information. We realized that the key to success there is removing friction; making data as easy as possible to consume. With Vainu for CRM, we’ve done exactly that—embedded into everything you do in the CRM, real-time company data will be hard to avoid.”

Vainu CTO and Co-founder Tuomas Rasila celebrates the technological advancements made under the hood to create the frictionless user experience. “Syncing up with a CRM requires an excellent matching tool, and ours is world-class. Instead of merely matching based on global unique identifiers, it compares the full extent of a company record to our database to increase our confidence rating in the match. Once connected, our platform learns from everything salespeople are doing in the CRM to deliver information that’s as relevant as possible. And since everything is automated, the data-driven experience won’t require endless effort on our customers’ end.

With the improvements to the platform Vainu announced today, the company further strengthens its commitment to help salespeople be relevant in every customer interaction. 

Pricing and availability

Vainu for CRM is available now for four major CRMs: HubSpot, Microsoft Dynamics 365, Pipedrive, and Salesforce. Additional CRM integrations will be released throughout the year.

The new features are available free of charge as a part of existing Vainu subscriptions. Rollout will start immediately.