New study reveals moral motivations behind tax payments and evasion
11.4.2024 09:12:51 EEST | Svenska handelshögskolan | Press release
What motivates people to pay their taxes? And what shapes moral condemnation of tax evasion? New research uncovers the complex moral psychology underlying why people pay taxes or evade them, providing insights for sustaining ethical cooperation as financial technologies evolve.

In his doctoral thesis Jori Grym explains what makes people feel good when they pay taxes to support society versus the harsh judgments of those who cheat the system through evasion.
As Grym explains: "Communal motivations to contribute to the public good fuel positive emotions around paying taxes. But merely following rules and obeying authorities doesn't enhance that warm glow feeling. In contrast, rule-following motivations strongly predict moral condemnation of tax evasion, while communal motivations have little impact on those negative judgments", Grym continues.
In his research, Grym also uncovered how emerging technologies can unconsciously shift perceptions of unethical acts as more acceptable. Tax evasion was seen as less unethical when undertaken using cryptocurrencies versus traditional stock trading.
"People's opinions of the moral character of cryptocurrency traders were more positive.," notes Grym. "This led them to judge the same act of tax evasion as less unethical when cryptocurrencies were involved compared to stocks."
Jori Grym points out that as new technologies change the markets, we should actively ensure that new innovations are built on ethical principles right from the beginning. Otherwise, public judgments of right and wrong risk drifting based on unconscious biases sparked by new financial instruments.
“My research explains how people's perceptions about paying taxes are affected by new technology. To keep cooperation strong, it's important to encourage people to want to help society and to remind them to follow the rules, especially with new technology becoming more common”, Grym summarises.
You can read the whole thesis here:
Judging Decisions : Essays on Moral Judgement and Ethical Decisions in the Context of Tax Morale
More information:
Jori Grym
Phone: 044 3732 666
E-mail: jori.grym@hanken.fi
Jori Grym will defend his thesis on 19 April, at 14.00 in Hanken School of Economics, Arkadiankatu 22, Helsinki.
The doctoral defense will be held as hybrid. Participants can attend on site or via videoconference. Access the video conference via the link:
https://go.hanken.fi/defence-grym
Contacts
Marlene GünsbergCommunications Specialist
Tel:040 3521212marlene.gunsberg@hanken.fiAbout
Hanken School of Economics is a leading, internationally accredited university with over a hundred years of experience in education and research in economics and business administration. The research is of a high standard and constitutes the foundation of all teaching. Hanken has close ties to the business community and an active alumni network with over 13 000 alumni in 65 countries worldwide.
Alternative languages
Subscribe to releases from Svenska handelshögskolan
Subscribe to all the latest releases from Svenska handelshögskolan by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Svenska handelshögskolan
Ny studie: Influerare kan återfå förtroende genom att berätta för följare vad de inte ska köpa18.3.2026 08:47:03 EET | Pressmeddelande
I takt med att sponsrade inlägg tar över allt större del av influerarnas flöden har många följare blivit mer skeptiska. Ny forskning visar att så kallad deinfluencing — där influerare berättar vad man ska låta bli att köpa — kan hjälpa till att återuppbygga det förlorade förtroendet.
Tutkimus: Vaikuttajat voivat vahvistaa luottamusta kertomalla seuraajilleen, mitä heidän ei kannata ostaa18.3.2026 08:47:03 EET | Tiedote
Kun sponsoroidut julkaisut täyttävät yhä suuremman osan vaikuttajien sosiaalisen median sisällöstä, monet seuraajat ovat alkaneet suhtautua heihin entistä kriittisemmin. Uusi tutkimus osoittaa, että deinfluencing – eli sisällöt, joissa vaikuttajat kertovat, mitä ei kannata ostaa – voi auttaa palauttamaan menetettyä luottamusta.
New study: Influencers can gain trust by telling followers what not to buy18.3.2026 08:47:03 EET | Press release
As sponsored posts increasingly dominate influencers’ feeds, many followers have grown sceptical. New research shows that deinfluencing — where influencers tell their followers what not to buy — can help rebuild that lost trust.
Organisk tillväxt i toppklass på sociala medier gav Maxine Buchert årets Anders Walls stipendium11.3.2026 09:15:29 EET | Pressmeddelande
I år tillföll Anders Wall-stipendiet Maxine Buchert, grundare och vd för Meridian, en marknadsföringsbyrå med inriktning på organisk tillväxt i sociala medier. Stipendiet på drygt 18 000 euro (200 000 SEK) delades ut av ordförande Charlotte Wall vid Anders Walls stiftelses stipendieceremoni i Stockholm den 10 mars 2026.
Outstanding organic growth on social media earned Maxine Buchert this year’s Anders Wall Scholarship11.3.2026 09:15:29 EET | Press release
This year’s Anders Wall Scholarship has been awarded to Maxine Buchert, founder and CEO of Meridian, a marketing agency specialising in organic growth on social media. The scholarship, worth over 18,000 euros (200,000 SEK), is given to a student at Hanken School of Economics who has distinguished themselves in entrepreneurship and business development.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom