New study reveals moral motivations behind tax payments and evasion
What motivates people to pay their taxes? And what shapes moral condemnation of tax evasion? New research uncovers the complex moral psychology underlying why people pay taxes or evade them, providing insights for sustaining ethical cooperation as financial technologies evolve.

In his doctoral thesis Jori Grym explains what makes people feel good when they pay taxes to support society versus the harsh judgments of those who cheat the system through evasion.
As Grym explains: "Communal motivations to contribute to the public good fuel positive emotions around paying taxes. But merely following rules and obeying authorities doesn't enhance that warm glow feeling. In contrast, rule-following motivations strongly predict moral condemnation of tax evasion, while communal motivations have little impact on those negative judgments", Grym continues.
In his research, Grym also uncovered how emerging technologies can unconsciously shift perceptions of unethical acts as more acceptable. Tax evasion was seen as less unethical when undertaken using cryptocurrencies versus traditional stock trading.
"People's opinions of the moral character of cryptocurrency traders were more positive.," notes Grym. "This led them to judge the same act of tax evasion as less unethical when cryptocurrencies were involved compared to stocks."
Jori Grym points out that as new technologies change the markets, we should actively ensure that new innovations are built on ethical principles right from the beginning. Otherwise, public judgments of right and wrong risk drifting based on unconscious biases sparked by new financial instruments.
“My research explains how people's perceptions about paying taxes are affected by new technology. To keep cooperation strong, it's important to encourage people to want to help society and to remind them to follow the rules, especially with new technology becoming more common”, Grym summarises.
You can read the whole thesis here:
Judging Decisions : Essays on Moral Judgement and Ethical Decisions in the Context of Tax Morale
More information:
Jori Grym
Phone: 044 3732 666
E-mail: jori.grym@hanken.fi
Jori Grym will defend his thesis on 19 April, at 14.00 in Hanken School of Economics, Arkadiankatu 22, Helsinki.
The doctoral defense will be held as hybrid. Participants can attend on site or via videoconference. Access the video conference via the link:
https://go.hanken.fi/defence-grym
Contacts
Marlene GünsbergCommunications Specialist
Tel:040 3521212marlene.gunsberg@hanken.fiAbout
Hanken School of Economics is a leading, internationally accredited university with over a hundred years of experience in education and research in economics and business administration. The research is of a high standard and constitutes the foundation of all teaching. Hanken has close ties to the business community and an active alumni network with over 13 000 alumni in 65 countries worldwide.
Alternative languages
Subscribe to releases from Svenska handelshögskolan
Subscribe to all the latest releases from Svenska handelshögskolan by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Svenska handelshögskolan
Forskning: Att veta vad man tjänar jämfört med andra ökar tillfredsställelsen och påverkar ekonomiska val8.10.2025 09:01:19 EEST | Pressmeddelande
En omfattande experimentell studie visar att när människor får veta hur deras inkomst står sig jämfört med andras, påverkar det både hur nöjda de är och hur de agerar. Tack vare en innovativ metod kunde forskarna på ett säkert sätt visa hur inkomstinformation inverkar på upplevd tillfredsställelse. Studien tittade också på hur information i en enkät kan påverka verkliga ekonomiska beslut – något som gör forskningen banbrytande.
Petri Kokko ny executive in residence på Hanken18.9.2025 09:42:14 EEST | Pressmeddelande
Före detta Googledirektören, AI-experten och styrelseproffset Petri Kokko har utsetts till executive in residence vid Svenska handelshögskolan (Hanken) inom institutionen för företagsledning och organisation.
Petri Kokko on nimitetty Kauppakorkeakoulu Hankenin executive in residence -tehtävään18.9.2025 09:42:14 EEST | Tiedote
Entinen Googlen johtaja, tekoälyn asiantuntija ja kokenut hallitusammattilainen Petri Kokko on nimitetty executive in residence -tehtävään Kauppakorkeakoulu Hankenin johtamisen ja organisaatioiden laitokselle.
Petri Kokko appointed executive in residence at Hanken School of Economics18.9.2025 09:42:14 EEST | Press release
Former Google director, AI expert, and experienced board professional Petri Kokko has been appointed executive in residence at Hanken School of Economics, within the Department of Management and Organisation.
Hanken rankas bland de tre främsta handelshögskolorna i Norden8.9.2025 10:28:58 EEST | Pressmeddelande
Svenska handelshögskolans (Hanken) magisterutbildning rankas på plats 60 i årets upplaga av Financial Times Masters in Management-rankning. Hanken får således toppbetyg som en av Nordens tre främsta handelshögskolor. Financial Times rankar årligen de 100 bästa handelshögskolorna i världen som erbjuder magisterutbildning i ekonomi.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom