New study reveals moral motivations behind tax payments and evasion
11.4.2024 09:12:51 EEST | Svenska handelshögskolan | Press release
What motivates people to pay their taxes? And what shapes moral condemnation of tax evasion? New research uncovers the complex moral psychology underlying why people pay taxes or evade them, providing insights for sustaining ethical cooperation as financial technologies evolve.

In his doctoral thesis Jori Grym explains what makes people feel good when they pay taxes to support society versus the harsh judgments of those who cheat the system through evasion.
As Grym explains: "Communal motivations to contribute to the public good fuel positive emotions around paying taxes. But merely following rules and obeying authorities doesn't enhance that warm glow feeling. In contrast, rule-following motivations strongly predict moral condemnation of tax evasion, while communal motivations have little impact on those negative judgments", Grym continues.
In his research, Grym also uncovered how emerging technologies can unconsciously shift perceptions of unethical acts as more acceptable. Tax evasion was seen as less unethical when undertaken using cryptocurrencies versus traditional stock trading.
"People's opinions of the moral character of cryptocurrency traders were more positive.," notes Grym. "This led them to judge the same act of tax evasion as less unethical when cryptocurrencies were involved compared to stocks."
Jori Grym points out that as new technologies change the markets, we should actively ensure that new innovations are built on ethical principles right from the beginning. Otherwise, public judgments of right and wrong risk drifting based on unconscious biases sparked by new financial instruments.
“My research explains how people's perceptions about paying taxes are affected by new technology. To keep cooperation strong, it's important to encourage people to want to help society and to remind them to follow the rules, especially with new technology becoming more common”, Grym summarises.
You can read the whole thesis here:
Judging Decisions : Essays on Moral Judgement and Ethical Decisions in the Context of Tax Morale
More information:
Jori Grym
Phone: 044 3732 666
E-mail: jori.grym@hanken.fi
Jori Grym will defend his thesis on 19 April, at 14.00 in Hanken School of Economics, Arkadiankatu 22, Helsinki.
The doctoral defense will be held as hybrid. Participants can attend on site or via videoconference. Access the video conference via the link:
https://go.hanken.fi/defence-grym
Contacts
Marlene GünsbergCommunications Specialist
Tel:040 3521212marlene.gunsberg@hanken.fiAbout
Hanken School of Economics is a leading, internationally accredited university with over a hundred years of experience in education and research in economics and business administration. The research is of a high standard and constitutes the foundation of all teaching. Hanken has close ties to the business community and an active alumni network with over 13 000 alumni in 65 countries worldwide.
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