DNA Plc’s Business Review for October–December 2025: Revenues and profitability continued to grow

Summary of DNA’s key figures in October–December 2025

Unless otherwise stated, the comparison figures in brackets refer to the corresponding period of the previous year. Figures are unaudited.

• Total revenues increased by 3% to EUR 300 million (292).
  • Total service revenues increased by 4% to EUR 224 million (215).
• EBITDA increased by 9% to EUR 109 million (100).
  • EBIT increased by 27% to EUR 44 million (35).
• Average revenue per user (ARPU):
  • ARPU for mobile communications increased by 2% to EUR 19.9 (19.4).
  • ARPU for fixed broadband (retail) increased by 3% to EUR 16.9 (16.5).
  • ARPU for TV subscriptions (retail) increased by 13% to EUR 12.7 (11.3).

• Number of subscriptions:

• • The number of mobile subscriptions increased to 2,808,000 (2,803,000).
  • The number of fixed broadband subscriptions (retail) increased to 707,000 (697,000).
  • The number of TV subscriptions (retail) decreased to 174,000 (211,000).

 

CEO’s Review

The year 2025 was financially successful for DNA overall, and I would like to thank our personnel, customers, partners, and other stakeholders for this. An excellent final quarter capped off the strong full-year performance. In October–December, DNA’s total revenues grew by 3% to EUR 300 million (292), service revenues by 4% to EUR 224 million (215), EBITDA by 9% to EUR 109 million (100), and EBIT by 27% to EUR 44 million (35). Mobile subscriptions increased to 2,808,000 (2,803,000), while ARPU rose to EUR 19.9 (19.4). Fixed broadband subscriptions increased to 707,000 (697,000), with ARPU rising to EUR 16.9 (16.5). TV subscriptions declined as expected, and reporting methodology changes also reduced the reported volume.

Network security threats were frequently highlighted in the media throughout 2025. At DNA, safe browsing is included free of charge in all consumer DNA Huoleton mobile and broadband subscriptions, DNA Prepaid subscriptions, and in DNA Varma subscriptions for businesses. In October, we announced that safe browsing in these subscriptions was already blocking over 100,000 fraud attempts per day. This clearly shows the value of the feature in providing comprehensive protection against the growing number of online threats. Safe browsing is also available as an add-on service for all business subscriptions.

DNA’s efforts to improve customer satisfaction have proven effective. According to the EPSI Rating 2025 study published in October, DNA once again has the industry’s most satisfied and loyal broadband customers. DNA received the highest overall scores in both consumer and business broadband customer satisfaction. For consumers, satisfaction is driven by product quality, reliability and value for money – all areas in which DNA again received the top ratings.

In Finland, a legally mandated mobile phone ban during primary school lessons came into effect in August. The aim of the ban is to improve classroom focus and reduce distractions. In October, DNA published a widely covered comparison of mobile data volumes transferred near schools. We compared data usage at network sites serving schools during the autumn and the previous spring. The results showed that mobile data usage in schools had generally decreased following the introduction of the new law.

DNA views the reduction of screen time among children and young people as a positive development. It is also important for a responsible adult to be present when a child uses a smartphone. At the same time, many adults would also benefit from reflecting on their own device habits. DNA’s Digital Life study showed that one in three Finns already finds it difficult to put down their phone. In early November, we organised the national Disconnect Day for the fourth time, encouraging people to park their devices even briefly and reflect on their relationship with digital tools.

Although DNA performed strongly financially, global economic and geopolitical unpredictability has increased and intensified further in early 2026. This also strongly affects Finland. The rapidly evolving situation reminds us of the importance of preparedness and continuity planning. At DNA, we have continued specific preparedness efforts regarding exceptional circumstances, in our services, our networks, and the development of our personnel’s expertise.

As a concrete example, in December we announced a two-part development project for our backbone network terrestrial connections during 2026–2028. The project strengthens DNA’s fibre connections to Sweden from South Ostrobothnia and Kainuu, routed via North Ostrobothnia. Total investment in the project is EUR 5.4 million, of which EUR 1.62 million is supported by EU funding. The new terrestrial connection provides a strategic advantage for DNA and our customers: it increases capacity, improves network resilience, and ensures service continuity even in disruption scenarios.

Jussi Tolvanen
CEO

 

Review of Consumer and Corporate Business

In the Consumer Business, DNA once again had the most satisfied and loyal broadband customers in the industry according to the EPSI Rating 2025 study. Customer satisfaction is driven by factors such as product quality, reliability, and value for money, all areas in which DNA earned the top scores. As the market leader, DNA continues to actively develop its services and keep customers satisfied as their digital needs evolve.

The new-generation DNA Huoleton mobile and broadband subscriptions launched in spring 2025 have been very popular among consumers. The subscriptions include safe browsing, which prevents access to harmful websites. By October, safe browsing in both DNA Huoleton and business DNA Varma subscriptions had blocked as many as 7.6 million fraud attempts.

The final quarter was once again the peak season for device sales due to Black Friday and Christmas campaigns. More than half of total November device sales were made during the Black Friday weeks. Practically all of the month’s top-selling devices were part of DNA’s own “Pink Friday” campaign, the sales of which have grown year after year.

In the Corporate Business, operations continued to develop strongly in the final quarter, which reflected in all-time-high customer satisfaction. According to the EPSI Rating 2025 study, DNA has the most satisfied and loyal business broadband customers in the industry. DNA also ranked second in customer satisfaction in mobile services, and competition for the top spot has intensified as DNA has moved very close to first place. Businesses rated DNA particularly strong in product quality, the flexibility of customer service, and value for money.

In December, we announced the backbone network terrestrial connection development project that will improve fibre connectivity between Finland and Sweden in 2026–2028 with EU funding support. The project partly utilises DNA’s existing infrastructure while also strengthening regional networks in Western and Northern Finland. The new terrestrial route gives our customers a strategic advantage by increasing capacity, improving network resilience, and ensuring continuity even in disruptions. We will continue to invest in our networks to meet the growing customer demand for AI-capable connectivity.

Concerns about cybersecurity have remained high among businesses. According to the security study we published in October, 70% of ICT decision-makers in Finland are concerned about cybersecurity, yet only just over a quarter regularly rehearse cyber crisis situations and recovery. DNA’s popular and award-winning business podcast Kyberrosvot reached over 130,000 listens by the end of the year. Business customers also actively explored the possibilities of emerging technologies at the DNA Experience Lounge in the final quarter. During 2025, we launched four concrete AI-based services for business customers. These services help companies of all sizes improve their cybersecurity as well as enhance customer service and customer experience using AI.

Key figures

EUR in million	10–12/2025	10–12/2024	Change, %	1–12/2025	1–12/2024	Change, %
Mobile service revenues (5)	173	166	4%	679	650	4%
Wholesale and other mobile revenues	10	10	6%	40	37	8%
Devices revenues (5)	61	62	-2%	189	194	-3%
Total revenues mobile operation	244	238	3%	907	881	3%
Total revenues fixed operation	56	55	2%	220	218	1%
Total service revenues (5)	224	215	4%	880	848	4%
Total revenues (5)	300	292	3%	1,128	1,100	3%
EBITDA before other income and expenses (5)	109	102	7%	448	417	8%
EBITDA (5)	109	100	9%	448	413	9%
Depreciation and amortisation	-65	-65	-1%	-262	-256	2%
EBIT	44	35	27%	186	157	19%
Capital expenditure	64	45	43%	145	172	-16%
Operating capital expenditure (1)	52	43	21%	119	133	-11%
Mobile
No. of mobile subscriptions (in thousands) (3)	2,808	2,803	0%	2,808	2,803	0%
ARPU (2) in the quarter, EUR	19.9	19.4	2%	19.7	19.2	2%
Fixed:
No. of subscriptions retail market (in thousands):
- Internet	707	697	1%	707	697	1%
- TV (4)	174	211	-18%	174	211	-18%
ARPU (2) (5) in the quarter - Internet, EUR	16.9	16.5	3%	17.1	16.5	4%
ARPU (2) in the quarter - TV, EUR	12.7	11.3	13%	12.0	10.7	11%

1) Capex excl. licenses and spectrum and IFRS 16.

2) ARPU = Average Revenue Per User = Monthly subscription revenues and traffic revenues + interconnection / average number of subscriptions.

3) Postpaid, prepaid, mobile home phone (“Luuri”) and mobile broadband subscriptions.

4) TV = cable pay-TV and DNA TV. The number of subscriptions has decreased particularly due to a change in the reporting method.

5) EBITDA, service revenues, total revenues and, consequently, the average mobile ARPU are negatively affected for the full year – and EBITDA for Q4/2025 positively – by one-off adjustments made in Q3–Q4/2025 relating to previous quarters.

 

Additional information:

Jussi Tolvanen, CEO, DNA Plc, tel. +358 44 044 1000, jussi.tolvanen@dna.fi

Timo Kipinoinen, CFO, DNA Plc, tel. +358 44 044 8131, timo.kipinoinen@dna.fi

DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi