DNA and Netflix join forces – a world-first cooperation starts in Finland
Teleoperator DNA is starting a globally unique cooperation project with the streaming service Netflix. DNA will become the first operator in the world to combine a home broadband connection and a four-screen Netflix subscription in the same one order and invoice.
Going forward, DNA’s broadband connection and Netflix’s four-screen 4K family subscription will be available in one package deal. This arrangement is a world-first for Netflix: the streaming giant has never bundled its family subscription with an operator’s broadband service.
According to Pekka Väisänen, DNA’s Senior Vice President, Consumer Business, the companies have been working together towards the joint product launch since the beginning of this year. The goal is to improve the level of user experience by offering high-quality content on high-speed broadband.
“The digital world is fragmenting, as content is being distributed into different streaming services. People, however, value ease of use above all else in their consumption of entertainment. According to our survey*, for example, three out of four the respondents want to watch TV shows, sports and other TV programs regardless of the showtime, and just as many respondents think that it is important that all content is available conveniently in one place. This is why we prefer open ecosystems that combine quality and speed in a user-friendly format. Netflix is by far the most popular paid streaming service in Finland, and their own application is already available on DNA Hubi”, Väisänen says regarding the background of their cooperation.
Patrick Danckwardt, Head of Business Development Netflix Nordics comments the cooperation: "We are super excited about taking our long term partnership with DNA and Telenor to a new level. The combination of amazing Netflix content in 4K with DNA's superfast broadband creates a unique and innovative product that really brings joy to our members and makes access to our service even more convenient."
DNA’s broadband is the fastest in Netflix’s tests
Netflix measures the service quality and speeds of operators in various countries as people view content on the service, and DNA’s broadband was the winner in the Finnish tests**.
*) The Digitaaliset elämäntavat (Digital Habits) survey was commissioned by DNA and conducted by Nepa Insight Oy. Data collection was carried out in Nepa’s online panel at the end of March 2020. Number of respondents n=1036. The respondents were a representative sample based on age and gender of Finns aged 16–74.
**) Based on Netflix ISP Speed Index results from Finnish internet service providers in February 2020. Netflix ISP Speed Index is a benchmark used to measure the speed of a specific internet service provider when viewing Netflix during prime time. It does not measure the speed of other services or other data transfer on the service provider’s network. Netflix’s country-specific indices are available at ispspeedindex.netflix.com. Read more about the measurement method for the index here: ispspeedindex.netflix.com/about .
Pekka Väisänen, Senior Vice President, Consumer Business, DNA Plc, tel. +358 (0)44 040 0168, firstname.lastname@example.org
DNA Corporate Communications, tel.+358 44 044 8000, email@example.com
About DNA Oyj
DNA is one of the leading telecommunications companies in Finland. We want to make our customers' daily lives less complicated. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. DNA's customers are continuously among the world mobile data usage leaders. We are Finland's largest cable TV operator. DNA has more than 4 million subscriptions in its fixed and mobile communications networks. The company was ranked the best employer in Finland in the large companies category of the 2019 Great Place to Work survey. In 2019, our net sales were EUR 942 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Twitter @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.
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Latest releases from DNA Oyj
DNA:n marraskuun 2020 myydyimmät puhelimet ja älykellot – jo yli puolet puhelinmalleista 5G-laitteita1.12.2020 08:00:00 EET | Tiedote
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DNA’s age group comparison reveals: Mobile data usage is drastically different even between Millennials and Generation Z26.11.2020 09:45:00 EET | Press release
It is commonly known that young people spend more time online with their phones than older age groups. An age group comparison based on DNA’s data reveals how immense the difference between people in their 20s and 30s truly is.
DNA:n ikäryhmävertailu paljastaa: Ero mobiilidatan kulutuksessa on huima jopa milleniaalien ja Z-sukupolven välillä26.11.2020 09:45:00 EET | Tiedote
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DNA provides mobile data and connectivity services to the City of Turku17.11.2020 08:10:00 EET | Press release
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DNA toimittaa Turun kaupungin mobiilidata- ja liittymäpalvelut17.11.2020 08:10:00 EET | Tiedote
DNA on voittanut kilpailutuksen Turun kaupungin puhepalveluista.
DNA launched a 5G network in Järvenpää, Kerava and Tuusula17.11.2020 08:00:00 EET | Press release
DNA has launched a high-speed 5G network in Järvenpää, Kerava and Tuusula. The network covers the majority of the city centre areas. The network updates also significantly strengthen the 4G network.
DNA avasi 5G-verkon Järvenpäähän, Keravalle ja Tuusulaan17.11.2020 08:00:00 EET | Tiedote
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