DNA and Netflix join forces – a world-first cooperation starts in Finland
Teleoperator DNA is starting a globally unique cooperation project with the streaming service Netflix. DNA will become the first operator in the world to combine a home broadband connection and a four-screen Netflix subscription in the same one order and invoice.
Going forward, DNA’s broadband connection and Netflix’s four-screen 4K family subscription will be available in one package deal. This arrangement is a world-first for Netflix: the streaming giant has never bundled its family subscription with an operator’s broadband service.
According to Pekka Väisänen, DNA’s Senior Vice President, Consumer Business, the companies have been working together towards the joint product launch since the beginning of this year. The goal is to improve the level of user experience by offering high-quality content on high-speed broadband.
“The digital world is fragmenting, as content is being distributed into different streaming services. People, however, value ease of use above all else in their consumption of entertainment. According to our survey*, for example, three out of four the respondents want to watch TV shows, sports and other TV programs regardless of the showtime, and just as many respondents think that it is important that all content is available conveniently in one place. This is why we prefer open ecosystems that combine quality and speed in a user-friendly format. Netflix is by far the most popular paid streaming service in Finland, and their own application is already available on DNA Hubi”, Väisänen says regarding the background of their cooperation.
Patrick Danckwardt, Head of Business Development Netflix Nordics comments the cooperation: "We are super excited about taking our long term partnership with DNA and Telenor to a new level. The combination of amazing Netflix content in 4K with DNA's superfast broadband creates a unique and innovative product that really brings joy to our members and makes access to our service even more convenient."
DNA’s broadband is the fastest in Netflix’s tests
Netflix measures the service quality and speeds of operators in various countries as people view content on the service, and DNA’s broadband was the winner in the Finnish tests**.
*) The Digitaaliset elämäntavat (Digital Habits) survey was commissioned by DNA and conducted by Nepa Insight Oy. Data collection was carried out in Nepa’s online panel at the end of March 2020. Number of respondents n=1036. The respondents were a representative sample based on age and gender of Finns aged 16–74.
**) Based on Netflix ISP Speed Index results from Finnish internet service providers in February 2020. Netflix ISP Speed Index is a benchmark used to measure the speed of a specific internet service provider when viewing Netflix during prime time. It does not measure the speed of other services or other data transfer on the service provider’s network. Netflix’s country-specific indices are available at ispspeedindex.netflix.com. Read more about the measurement method for the index here: ispspeedindex.netflix.com/about .
Pekka Väisänen, Senior Vice President, Consumer Business, DNA Plc, tel. +358 (0)44 040 0168, email@example.com
DNA Corporate Communications, tel.+358 44 044 8000, firstname.lastname@example.org
About DNA Oyj
DNA is one of the leading telecommunications companies in Finland. We want to make our customers' daily lives less complicated. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. DNA's customers are continuously among the world mobile data usage leaders. We are Finland's largest cable TV operator. DNA has more than 4 million subscriptions in its fixed and mobile communications networks. The company was ranked the best employer in Finland in the large companies category of the 2019 Great Place to Work survey. In 2019, our net sales were EUR 942 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Twitter @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.
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Latest releases from DNA Oyj
Do you keep your Wi-Fi modem inside your switchboard? DNA’s specialist evaluates 10 common internet myths23.11.2021 10:00:00 EET | Press release
Over the years, we have all surely dealt with a slow or malfunctioning internet connection and tried various tricks to improve the coverage and speed of our internet connection. DNA has compiled some general claims about the functioning of your internet connection and how to improve it. The company’s Director of Radio Networks Jarkko Laari will now assess whether or not they are true.
Ethän säilytä WiFi-modeemiasi sähkökaapissa? DNA:n asiantuntija arvioi 10 yleistä nettimyyttiä23.11.2021 10:00:00 EET | Tiedote
Jokainen meistä on vuosien varrella ollut tekemisissä pätkivän tai huonosti toimivan nettiyhteyden kanssa, ja monet ovat kokeilleet useita erilaisia kikkoja kuuluvuuden ja hitaan nettiyhteyden parantamiseksi. DNA kokosi yhteen yleisiä väittämiä netin toiminnasta sekä yhteyden parantamisesta ja yhtiön radioverkkojohtaja Jarkko Laari arvioi nyt, pitävätkö ne paikkansa.
All DNA 5G base stations are now connected to a standalone 5G core network — the new technology increases speed and reduces latency18.11.2021 09:45:00 EET | Press release
All of the 5G base stations in DNA’s own network are now connected to a core network that supports standalone 5G architecture. Customers will be able to start using services of the standalone network gradually during 2022, once all quality assurance has been completed in the production network. Until now, 5G technology has relied on the 4G core network.
Kaikki DNA:n 5G-tukiasemat on nyt liitetty itsenäiseen 5G-ydinverkkoon – uusi teknologia lisää nopeutta ja vähentää viivettä18.11.2021 09:45:00 EET | Tiedote
Kaikki DNA:n oman verkon 5G-tukiasemat on nyt liitetty itsenäistä 5G-arkkitehtuuria tukevaan ydinverkkoon. Asiakkaille itsenäisen verkon palveluiden käyttöönotto tulee mahdolliseksi vaiheittain vuoden 2022 aikana, kunhan kaikki laadunvarmistukset on tuotantoverkossa saatu tehdyksi. Tähän asti 5G-tekniikka on tukeutunut 4G-ydinverkkoon.
DNA to launch new DNA Hubi, an open ecosystem device with more than double the power15.11.2021 11:34:47 EET | Press release
The renewed, smaller and more than twice as powerful DNA TV Hubi compiles, for example, TV channels, streaming services, and thousands of utility and entertainment applications behind a single user interface. The device also includes the latest operating system and voice search for Android.
DNA tuo markkinoille uuden DNA Hubi -laitteen – avoimeen ekosysteemiin perustuvassa laitteessa tehoa yli kaksinkertaisesti15.11.2021 10:00:00 EET | Tiedote
Uudistettu, aikaisempaa pienikokoisempi ja yli tuplasti tehokkaampi DNA Hubi yhdistää esimerkiksi televisiokanavat, suoratoistopalvelut ja tuhannet hyöty- ja viihdeapplikaatiot yhden käyttöliittymän taakse. Laite tuo mukanaan myös Androidin uusimman käyttöjärjestelmän ja äänihaun.
DNA’s 5G reaches almost three million Finns in 124 different towns – with Alavus, Hämeenkyrö and Kauhajoki now included9.11.2021 09:45:00 EET | Press release
The coverage of DNA’s 5G network includes already over 53% of Finnish residences. This means that nearly three million people live in the network coverage area, which includes a total of 124 different towns. The towns most recently connected to the network are Alavus, Hämeenkyrö and Kauhajoki. With regional extensions and an improved range of 5G devices, the popularity of 5G services is also constantly growing.
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