DNA’s Digital Academy for Entrepreneurs expands the course offerings with two new modules about growth
DNA is expanding its lauded Digital Academy for Entrepreneurs with two new course modules in financing and growth marketing. The new modules give practical tools for entrepreneurs to expand their business.
DNA launched the original Digital Academy for Entrepreneurs a year ago. The course modules were developed in cooperation with the Finnish Institute for Enterprise Management and aimed at small enterprises. The free online academy is open for everyone, and the first four modules covered information security, social media marketing, cloud tools, and business-critical devices.
”We launched the Digital Academy for Entrepreneurs, because we wanted to lower the threshold of utilizing new technologies and give small enterprises more time to concentrate on running their main business. Now we are turning our sights to growing the business successfully and profitably by introducing new course modules that tackle growth in small businesses,” says Elina Mansner, VP, Marketing at DNA.
The Financing module covers e.g. the basics of financing, methods of financing available to small enterprises, public financing and guarantees, and raising capital from investors. The lecturers in this practical module are Nordea’s Head of Startups & Growth, Vesa Riihimäki and the Managing Director of Finnish Business Angels Network FiBAN, Amel Gaily.
The Growth Marketing module covers growth methods and the use of digital tools for growth especially from a small enterprise perspective. The emphasis is on practical advice and data utilization. The course is taught by the CEO of Growth Tribe Anssi Rantanen and Elina Mansner from DNA.
”This exceptional year has clearly demonstrated that digitizing the business and developing new avenues for growth are paramount for companies. We hope that our courses help Finnish entrepreneurs to face future challenges stronger than before,” Mansner says.
As all the other course modules in the Digital Academy for Entrepreneurs, also Growth Marketing and Financing consist of short video lectures. It is also possible to download the course contents in text format. After each module there is a quiz, and a diploma is awarded to the individuals who complete all modules successfully.
The new course modules in growth marketing and financing as well as the four previously launched modules can be found at www.yrittäjändigiakatemia.fi (for the moment, in Finnish only).
For more information:
Elina Mansner, VP, Marketing at DNA Plc, tel. +358 44 044 7767, firstname.lastname@example.org
DNA Communications: tel. +358 44 044 8000, email@example.com
About DNA Oyj
DNA is one of the leading telecommunications companies in Finland. We want to make our customers' daily lives less complicated. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. DNA's customers are continuously among the world mobile data usage leaders. We are Finland's largest cable TV operator. DNA has more than 4 million subscriptions in its fixed and mobile communications networks. The company was ranked the best employer in Finland in the large companies category of the 2019 Great Place to Work survey. In 2019, our net sales were EUR 942 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Twitter @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.
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