Mellakka Helsinki

MUJI opens in Kamppi Helsinki on November 8th – the heart of the store is Europe's first MUJI restaurant

Share

The beloved lifestyle chain MUJI opens its awaited gigantic store on the fourth floor of Kamppi Shopping Center on the 8th of November. The first MUJI restaurant in Europe will also open in the Kamppi store. The 3,400 square meter store is the largest in Europe with up to 7,000 different products.

The opening continues MUJI's recent European expansion. The Helsinki store specializes in high-quality and reasonably prized restaurant and food complex, a curated MUJI Books selection and an exclusive clothing collection MUJI Labo, which is currently not available anywhere else in Europe.

We have had a total of four pop up stores in Helsinki, which have been well received here. Finally, we get the whole MUJI world for the Finns to experience. We are very excited about the future and hope that our unique and sustainable products will find their place in Finnish homes”, says Toshihiko Tanaka, Managing Director of MUJI Finland.

MUJI cooperates with nearly a hundred Finnish companies

Food has a central role in MUJI's upcoming department store. A completely new food and restaurant complex covers a quarter of the store's floor space. The complex includes the first MUJI restaurant in Europe, a café and a food department store selling Japanese delicacies and local Finnish food. The restaurant has nearly 200 seats.

Locality is essential in the grocery store as well as in the café and restaurant. Quality products from nearly a hundred carefully selected Finnish small entrepreneurs ranging from oatmeal to herbs and fish are both sold and used in the dishes. 

At the café and restaurant, we emphasize quality and local, fresh ingredients. The restaurant combines the best of Japanese and Finnish cuisine. We serve reasonably selected lunch and dinner daily”, Tanaka says.

Curated selection of books, timeless fashion and seasonal items

MUJI will bring products from all its segments from fashion to cosmetics, decoration, accessories, packaging and well-being to Helsinki. Unisex MUJI Labo collection, which was launched earlier this year in Japan, will only be available in Helsinki. MUJI will also bring its sportswear collection, MUJI Walker.

In addition to the permanent selection, we also offer seasonal products. For example, at the opening, we sell products ideal for Christmas, such as comfortable pyjamas, beautiful table suggestions and other timeless gift ideas”, Tanaka comments the store's selection.

The department store will also have a specially curated book selection called MUJI Books. 

The store's selection of books has been carefully thought out and designed in collaboration with MUJI representatives. The books are arranged aesthetically by departments and the selection includes both Finnish and international quality literature”, Tanaka says. 

About MUJI

MUJI was established in Japan in the 1980s as a response and countermeasure to the commercialization of the consumer society of that time. MUJI is an appreviation for Mujirushi Ryohin, which means no-brand quality products. MUJI opened its first store in Europe in 1991 at Liberty department store in London. MUJI has three main principles that have remained the same to this day:

1. Selection of materials

2. Streamlining processes

3. Simplification of packaging

MUJI products are the result of a rigorous manufacturing process, whereby the end result of the products is designed and well thought out. The simplicity and emptiness of products provide a solid foundation for thoughts and feelings. MUJI has over 900 stores around the globe and it has worked in Europe altogether over 25 years.

Press images

Keywords

Contacts

Mellakka Helsinki
Jenni Pöyry
+358 50 343 2061
jenni@mellakkahelsinki.fi

Images

Links

About Mellakka Helsinki

Mellakka Helsinki
Mellakka Helsinki
Pursimiehenkatu 29-31 A
00150 HELSINKI

info@mellakkahelsinki.fihttp://mellakkahelsinki.fi

Mellakka Helsinki on luova PR- ja viestintätoimisto.

Subscribe to releases from Mellakka Helsinki

Subscribe to all the latest releases from Mellakka Helsinki by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Mellakka Helsinki

MUJI to open the flagship store in Helsinki at 9.00 on the 8th of November – first 500 customers will receive goody bags6.11.2019 18:47:24 EETPress release

Japanese lifestyle chain MUJI is going to open its much-anticipated flagship store on the 4th floor of Kamppi shopping centre on Friday 8th of November. Doors will open at 9.00 and goody bags containing MUJI products will be given to the first 500 customers. The 3,500 square-metre store will be the largest MUJI store in Europe. Occupying the entire floor of the shopping centre, MUJI Kamppi Helsinki will have fashion, household, food items, kids play area and Open MUJI, the gallery and event space. The store will also include Europe’s first MUJI food court, which has a restaurant, café and a store which sells Japanese delicacies and local food from almost one hundred small Finnish producers. To mark the grand opening, MUJI will present small MUJI vol.1 “Miniature” by Tatsuya Tanaka, the world-famous miniature photographer and artist from Japan. The exhibition will run at the Open MUJI gallery inside MUJI Kamppi Helsinki until 29th of February. About MUJI MUJI, originally founded in Japa

MUJI avaa lippulaivamyymälän Kampissa 8.11. klo 9.00 – 500 ensimmäiselle asiakkaalle lahjakassi29.10.2019 11:00:00 EETTiedote

Japanilainen lifestyle-ketju MUJI avaa odotetun lippulaivamyymälänsä Kampin kauppakeskuksen neljänteen kerrokseen perjantaina 8.11. Ovet aukeavat kello 9.00 ja 500 ensimmäiselle asiakkaalle on luvassa MUJI-tuotteita sisältävä lahjakassi. 3500 neliömetrin kokoinen kauppa on pinta-alaltaan Euroopan suurin. Koko kerroksen kattavan kaupan valikoimassa on muotia, kodintavaraa ja ruokatarvikkeita sekä lasten leikkipaikka ja Open MUJI -galleria ja -tapahtumatila. Myymälästä löytyy myös Euroopan ensimmäinen MUJI-ravintola ja kahvila. Japanilaisten herkkujen lisäksi myynnissä on valikoituja ruokatuotteita liki sadalta suomalaiselta tuottajalta. Avajaisten kunniaksi Open MUJI -galleriassa on nähtävillä miniatyyritaiteellaan maailmanmaineeseen nousseen japanilaisen valokuvaaja-taiteilijan Tatsuya Tanakan small MUJI vol. 1 “Miniature” -näyttely. Näyttely on esillä 29.2.2020 saakka. Tietoa MUJIsta Japanissa 1980 perustettu MUJI tarjoaa laajan valikoiman laadukkaita tuotteita, kuten kodintavaraa, va

Makia & Alvar Aalto -säätiö yhteistyöhön – ainutlaatuinen mallisto myyntiin 15.10.8.10.2019 08:00:22 EESTTiedote

Makia Clothing ja Alvar Aalto -säätiö ovat yhdistäneet voimansa yhteistyön merkeissä. Makia on suunnitellut Alvar Aallon töistä inspiroituneen ainutlaatuisen vaatemalliston. Alvar Aalto (1898–1976) on todellinen modernin arkkitehtuurin ikoni, joka jätti lähtemättömän jälkensä arkkitehtuurin ja muotoilun historiaan. Hänen töitään korosti kyky luoda rakenteita, jotka ovat niin käytännöllisiä kuin käyttäjäläheisiäkin. Lisäksi niistä huokuvat luonnonläheisyys ja äärimmilleen hiotut yksityiskohdat. Yhteistyössä Alvar Aalto -säätiön kanssa Makia on tutkinut Alvar Aallon arkkitehtuuritoimiston arkistoja, joiden pohjalta yhteistyömallisto on rakentunut. Mallisto on tulkinta Alvar Aallon töistä ja samalla kunnioitus hänen jättämäänsä kulttuuriperintöä kohtaan. “Alvar Aallon tuottaman kulttuuriperinnön tunnetuksi tekeminen ei ole koskaan ollut niin innostavaa, kuin nyt Makia-yhteistyön merkeissä. Nuorten kiinnostus Makian vaatetuotteisiin sekä Aallon arkkitehtuuriin ja muotoiluun on riemastuttav

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom