Innovation in Circular Economy – Laundry Powder Made from Wood Industry Surplus
3.9.2025 08:30:00 EEST | Kiilto | Press release
Finnish chemical company Kiilto is launching a world-unique laundry powder where fossil-based raw materials are replaced with lignin – a by-product from the wood industry. The result: a halved carbon footprint, more effective washing, and new packaging that is both recycled and recyclable.

The key ingredient, lignin, is a biopolymer derived from Norwegian spruce. By incorporating this bio-based material, Kiilto replaces traditional fossil-based components in professional laundry solutions for workwear, restaurant linens, and hospital textiles.
“Lignin is abundant as a side stream from the wood industry, so no additional trees need to be cut down. This is exactly what circular economy is about – making use of resources that would otherwise not have been fully utilized,” says Tomi Peltonen, Kiilto’s product development manager.
Lignin not only significantly reduces the carbon footprint of the product but also offers superior protection against greying, ensuring laundry maintains its color and quality. Kiilto is likely the first company worldwide to incorporate lignin into laundry powders or textile detergents.
New Packaging with Lower Climate Impact
Alongside the product launch, Kiilto is updating the packaging for its Kiilto Pro Textile laundry powder. The previous cardboard packaging will be replaced with plastic.
“Many might be surprised to learn that this is a more environmentally friendly option. The new packaging is made entirely from recycled plastic and is fully recyclable, reducing its carbon footprint by around 5% compared to the previous version,” says Peltonen.
Photos for media use here.
Contacts
Sonja Ulma
Communications Manager, Kiilto
+358 44 3407020
sonja.ulma@kiilto.com
Iris Mäkitalo
Communications Manager, Kiilto
+46 761 461 680
iris.makitalo@kiilto.com
Images
About Kiilto
Kiilto is a family-owned company based in Finland with over a hundred-year history. Kiilto develops, produces, and markets chemical industry solutions in the fields of construction, industrial adhesives and fireproofing, professional hygiene, and consumer goods. Kiilto’s operations span 9 countries and employs nearly 700 people in total. In 2024, the group's net sales amounted to 220 M€.
Alternative languages
- DAN: Innovation inden for cirkulær økonomi – vaskepulver lavet af overskud fra træindustrien
- FIN: Kiertotaloudesta lisää pesutehoa - ensimmäinen puuteollisuuden ylijäämää hyödyntävä tekstiilinpesujauhe lanseerattiin
- NOR: Fra norske skoger til sirkulær innovasjon – Kiilto og Borregaard gjør overskudd fra treindustrien om til vaskepulver
- SWE: Innovation inom cirkulär ekonomi – tvättpulver skapat av träindustrins överskott
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